Categories: Media & Entertainment

Aerial Advertising Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Aerial Advertising Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Aerial Advertising Global Market Report 2024, The aerial advertising market size has grown strongly in recent years. It will grow from $6.5 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to introduction of airborne banners, increase in outdoor advertising demand, growth in event marketing strategies, expansion of tourism industry, adoption of aerial billboards.

The aerial advertising market size is expected to see strong growth in the next few years. It will grow to $8.78 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to integration of drone technology, growth in aerial led displays, development of interactive aerial advertising, customized aerial advertising solutions, expansion of night-time aerial displays, aerial advertising in virtual events. Major trends in the forecast period include innovation in aircraft banner technology, technological advancements in aircraft, collaboration with advertising agencies, advancements in geo-targeted advertising, 5g technology for real-time connectivity, use of biodegradable materials in aerial ads.

The rapid growth of digital media is expected to propel the growth of the aerial advertising market going forward. Digital media refers to a broad range of platforms, electronic gadgets, and websites. Digital media enables air advertising companies to interact with their audience, raise brand awareness, change consumer behavior, gather feedback, enhance current goods and services, and boost sales through digital media. For instance, according to a report published by Hootsuite Inc., a Canada-based social media management company, in 2022, the number of people using social media increased by 190 million over 2021 and reached 4.74 billion by the beginning of October 2022. Additionally, social media users represent 59.3% of the world’s population, a growth of 4.2 percent over the previous 12 months in the global total. Therefore, the rapid growth of digital media is driving the growth of the aerial advertising market.

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The aerial advertising market covered in this report is segmented –

1) By Product Type: Billboards, Letter Banners, Skywriting, Other Product Types

2) By Application: Economy Class, Business Class

3) By End User: Private Use, Commercial Use

Technological advancement is the key trend gaining popularity in the aerial advertising market. Major companies operating in the aerial advertising market are focusing on developing new technologies to sustain their position in the market. For instance, in August 2022, Drone Aerial Services LLC, a US-based aerial advertising company, launched an aerial advertising technology called SOOCS (Suspended Orientation Object Control System). This technology’s unique feature is its ability to let drones carry enormous billboard advertisements. With this technology, controlling things hanging in the air and stopping them from rapidly moving is possible.

The aerial advertising market report table of contents includes: