The affiliate software global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Affiliate Software Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The affiliate software market size has grown strongly in recent years. It will grow from $24.14 billion in 2023 to $26.41 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to rise of e-commerce and online shopping, increased competition among online retailers, growth of content sites, blogs, and influencers, increased advancements in tracking and attribution technology, rise of mobile commerce.
The affiliate software market size is expected to see strong growth in the next few years. It will grow to $38.48 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increase in the number of online businesses, increasing need for efficient and effective management, increasing demand for digital marketing solutions, growing demand for cost-effective solutions, increasing investment in advertising industry. Major trends in the forecast period include technological advancements, development of new technologies and platforms, increasing investments in the advertising industry, performance-based marketing, data analytics, and AI integration.
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Scope Of Affiliate Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Affiliate Software Market Overview
Market Drivers –
The increase in e-commerce activities is expected to propel the growth of the affiliate software market going forward. E-commerce refers to the buying and selling goods or services over the internet. It involves conducting commercial transactions electronically, typically through online platforms, websites, or mobile apps. The increase in e-commerce activities can be attributed to several factors, such as a quick buying process, incredible scalability, digital product catalog, mobile commerce, and flexibility and autonomy. Affiliate software streamlines the tracking of links and coupon codes, generating detailed reports with customizable metrics of e-commerce that aid in optimizing strategies for enhanced reach and revenue by pinpointing performance areas. For instance, in November 2023, according to the International Trade Administration, an agency in the United States Department of Commerce, e-commerce sales in Canada were around $2.34 billion in March 2022, and it is predicted to reach $40.3 billion by 2050. Therefore, the increase in e-commerce activities is driving the growth of the affiliate software market.
Market Trends –
Major companies operating in the affiliate software market are developing innovative solutions, such as server parallel tracking solutions, to improve the performance of their affiliate marketing campaigns. Server parallel tracking solutions help manage affiliate marketing campaigns and ensure users reach the offer page quickly and efficiently. For instance, in May 2023, Affise, a Lithuania-based company that offers affiliate software, launched server parallel tracking, a feature designed to enhance the efficiency and speed of affiliate marketing campaigns. This feature allows for the hiding of redirects from the end-user, enabling them to reach the offer page faster. It also eliminates dependence on the user’s browser and prevents traffic loss. Server parallel tracking is a functionality that enables redirects and click measurement to co-occur in the background, ensuring swift and efficient redirection of users to the final landing page.
The affiliate software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Publishers, Advertisers
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Regional Insights –
North America was the largest region in the affiliate software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the affiliate software market are Awin Ltd., Impact Tech Inc., CJ Affiliate, Pepperjam LLC, Partnerize, Rakuten Advertising, Income Access, OSI Affiliate Software, Omnistar Interactive LLC, Refersion Inc., ClickInc, AvantLink, Pantastic, Freedom, Post Affiliate Pro, Quality Unit LLC, Everflow, Affiliate Network, Titan LLP, HasOffers, PayKickstart LLC, LeadDyno LLC, Tapfiliate, Trackonomics Ltd., iDevAffiliate Inc.
Table of Contents
1. Executive Summary
2. Affiliate Software Market Report Structure
3. Affiliate Software Market Trends And Strategies
4. Affiliate Software Market – Macro Economic Scenario
5. Global Affiliate Software Market Size and Growth
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32. Global Affiliate Software Market Competitive Benchmarking
33. Global Affiliate Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Affiliate Software Market
35. Affiliate Software Market Future Outlook and Potential Analysis
36. Appendix
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