Agencies SEO Services Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Agencies SEO Services by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Agencies SEO Services, The agencies seo services market size has grown rapidly in recent years. It will grow from $60.94 billion in 2023 to $72.11 billion in 2024 at a compound annual growth rate (CAGR) of 18.3%. The growth in the historic period can be attributed to growth in digital media consumption, rise in penetration of smartphones and internet services, digital empowerment of older generations, and favorable government initiatives.

The agencies seo services market size is expected to see rapid growth in the next few years. It will grow to $137.86 billion in 2028 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to the increase in digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and increase in social media usage. Major trends in the forecast period include the use of rich snippets, focus on visual content, video content optimization, mobile optimization, page experience signal, voice search, extensive keywords research, and use of featured snippet.

The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies’ SEO services during the forecast period. For instance, in February 2023, according to Uswitch Limited, a UK-based price comparison and switching service company, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. Moreover, 95% of the 68.3 million UK population, which is 65 million individuals, are expected to own a smartphone by 2025 . The increased penetration of smartphones and internet services made access to video content and information easy and made it a requirement to optimize the search thereby positively impacting the agency SEO services market.

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The agencies seo services market covered in this report is segmented –

1) By Service Type: Online Services, Offline Services

2) By Subscription: Monthly, Annually, Other Subscription

3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-Use Industries

Companies operating in agencies SEO services market are using Zero-Click Search Results to increase their appearance in the search results and this is a major trend in the agency’s SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn’t need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP. For instance, in October 2022, according to a study published by Semrush Holdings, Inc., a US-based provider of digital marketing toolkits, zero-click searches accounted for 25.6% of desktop searches and 17.3% of mobile searches. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction-style searchers.

The agencies seo services market report table of contents includes: