Overview and Scope
Agritourism refers to a kind of commercial enterprise that integrates agricultural production, processing, and tourism to draw guests to farms, ranches, and other agricultural businesses to entertain and educate the guests while earning cash for the farm, ranch, or business owner. Numerous activities are included in agritourism, allowing farmers to diversify their businesses and increase their income.
Sizing and Forecast
The agritourism market size has grown strongly in recent years. It will grow from $56.92 billion in 2023 to $60.89 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to rural economic diversification, consumer interest in farm life, cultural preservation and heritage, environmental education and conservation, seasonal events and festivals.
The agritourism market size is expected to see strong growth in the next few years. It will grow to $79.9 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to shift in traveler preferences, health and wellness offerings, education and learning opportunities, culinary and gastronomic experiences, personalized and customizable experiences. Major trends in the forecast period include agri-education experiences, farm-to-table experiences, adventure and rural activities, cultural immersion, specialized agritourism offerings.
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Segmentation & Regional Insights
The agritourism market covered in this report is segmented –
1) By Activity: On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Other Activities
2) By Tour Types: Group Travelers, Individual Travelers
3) By Sales Channel: Travel Agents, Direct
4) By Consumer Demographics: Men, Women, Kids
North America was the largest region in the agritourism market in 2023. The regions covered in the agritourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in government initiative towards agritourism farms is driving the growth of the agritourism market. The prominence of agritourism is proliferating worldwide with the surge in interest for farming activities, products, and innovative practices, along with the launch of new government initiatives. These initiatives promote local farming and agriculture activities and aim to provide a much-needed economic boost to local farming, ranching, and other communities related to the agriculture sector. Different government authorities launched their initiatives to provide opportunities for the local agriculture sector by attracting tourists. For instance, in June 2022, the Irish Minister for Agriculture, Food, and the Marine, Charlie McConalogue, announced to fund €300,000 ($3.06 million) to 19 local agro-food tourism projects. This funding aims to develop agritourism to develop rural areas and provide opportunities for farmers, producers, and artisans to develop their products and services. In September 2021, in India, the Kerala State Government established the Kerala Agri Tourism Network and a state-level training program for skilled labor to enhance farm tourism and provide a further push to the tourism industry in the post-COVID phase. Therefore, such government initiatives towards agritourism farms are expected to propel the growth of the agritourism market.
Key Industry Players
Major companies operating in the agritourism market report are Expedia Inc., Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Missão, ACT Tours, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Domiruth PeruTravel, Field Farm Tours Limited, Quadrant Australia, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Countryside Alliance, Farmers For Real, Newland Stays, Sustainable Farming Association, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Texas Farm Bureau, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa
The agritourism market report table of contents includes:
1. Executive Summary
2. Agritourism Market Characteristics
3. Agritourism Market Trends And Strategies
4. Agritourism Market – Macro Economic Scenario
5. Global Agritourism Market Size and Growth
…..
32. Global Agritourism Market Competitive Benchmarking
33. Global Agritourism Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Agritourism Market
35. Agritourism Market Future Outlook and Potential Analysis
36. Appendix
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