What Does The Historic and Forecasted Market Sizes for The AI In Social Media Market Look Like?
The AI in social media market size saw exponential growth from $2.12 billion in 2024 to an estimated $2.7 billion in 2025, expanding at a compound annual growth rate (CAGR) of 27.3%. The growth within the historic period is mainly attributed to personalized content recommendations, enhanced user engagement, image and video recognition, social listening and insights, and influencer marketing optimization. On the other hand, the AI in social media market is projected to further grow to $7.87 billion in 2029 at a CAGR of 30.7%. The forecasted growth can be attributed to tailored platform personalization, strengthened spam and fake account detection, improved trend prediction, precision in ad targeting, and AI-driven customer service innovation.
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What Are The Main Drivers Of The AI In Social Media Market Growth?
The AI in social media market growth is primarily driven by the growing usage of social media for online shopping. As more consumers turn to social media platforms for product discovery, research, and purchase, AI has become a pertinent tool for enhancing the shopping experience, improving product recommendations, and streamlining the purchase process. As of December 2022, Influencer Marketing Hub reported a 35% increase in social consumers in the US, while social commerce sales in the country are projected to reach worth $53.10 million, accounting for 5.1% of all online sales.
What Are The Key Segments Within The AI In Social Media Market?
1) By Component: Solutions, Services
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Application: Customer Experience Management, Sales And marketing, Image Recognition, Predictive Risk Assessment, Other Applications
5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users
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Which Major Players Are Operating Within The AI In Social Media Market?
The major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., among others.
What Are The Emerging Trends In The AI In Social Media Market?
Technological advancements form a significant trend within the AI in social media market. For instance, in July 2022, Meta Platforms Inc., a US-based technology company, launched AI-powered tool ‘Sphere’ to identify and address false information on the internet and its platforms.
Which Region Is The Fastest-Growing In The AI In Social Media Market?
North America dominated the AI in social media market in 2024. However, Asia-Pacific region is projected to witness the fastest growth in the forthcoming period.
What Does The AI In Social Media Global Market Report 2025 Offer?
AI in social media entails employing AI techniques to improve various facets of social media platforms and user experiences. AI is assisting these platforms in delivering more personalized, engaging, and relevant content to users while also improving content moderation and customer service. The AI In Social Media Global Market Report 2025 research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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