The Business Research Company’s report on the Amusement Parks Global Market Report 2025 Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the ai in virtual reality and augmented reality industry?
The increasing number of IoT (Internet of Things) devices is expected to propel the growth of AI in the virtual reality and augmented reality market going forward. IoT devices refer to physical devices embedded with sensors, software, and connectivity features that enable them to collect and exchange data with other devices or systems over the Internet, forming the Internet of Things (IoT) ecosystem. IoT devices are driven by interconnected networks, enabling seamless communication and data exchange between devices and systems. AI in virtual reality and augmented reality can enhance the capabilities of IoT devices by providing a more immersive and intuitive user experience, improving data analysis, enabling predictive maintenance, facilitating context-aware interactions, enabling remote monitoring and control, and enhancing training and simulation capabilities. For instance, in March 2023, according to the GSM Association, a UK-based non-profit organization, the number of IoT connections is set to more than double between 2021 and 2030, reaching a total of 37.4 billion. Therefore, the increasing number of IoT devices is driving AI’s growth in the virtual and augmented reality market.
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What is the estimated market size of the ai in virtual reality and augmented reality sector by 2029, based on current forecasts?
The AI in virtual reality and augmented reality market size has grown exponentially in recent years. It will grow from $57.37 billion in 2024 to $84.23 billion in 2025 at a compound annual growth rate (CAGR) of 46.8%. The growth in the historic period can be attributed to advancements in computer vision, machine learning algorithms, improvements in natural language processing (NLP), growth of cloud computing, rise of edge computing.
The AI in virtual reality and augmented reality market size is expected to see exponential growth in the next few years. It will grow to $387.34 billion in 2029 at a compound annual growth rate (CAGR) of 46.4%. The growth in the forecast period can be attributed to AI-powered social interactions, personalized content recommendations, enhanced gesture and voice recognition, AI-generated realistic environments, healthcare and therapeutic applications. Major trends in the forecast period include AI-driven virtual assistants in VR or AR, virtual try-on experiences enhanced by AI, AI-enhanced object recognition and interaction, integration of AI with AR smart glasses, ai-powered immersive storytelling.
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#Who are the top players in the ai in virtual reality and augmented reality market?
Major companies operating in the AI in virtual reality and augmented reality market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Sony Corporation; Lenovo Group Limited; Intel Corporation; Qualcomm Incorporated; NVIDIA Corporation; Dassault Systemes SE; PTC Inc.; Sixense Enterprises Inc.; Magic Leap Inc.; HTC Corporation; EON Reality Inc.; Daqri LLC; Zappar Ltd.; Scope AR; Vuzix Corporation; Upskill; Avegant Corporation; Atheer Inc.; Cognixion; Marxent Labs LLC
#What are the major trends in the ai in virtual reality and augmented reality market?
Major companies operating in the AI in virtual and augmented reality markets are developing innovative assisted reality glasses to advance the offering to their consumers. Assisted reality or smart glasses are wearable devices that overlay digital information, graphics, or visuals onto the wearer’s field of view, enhancing their perception of the physical world. For instance, in February 2024, Oppo, a China-based consumer electronics company, unveiled the OPPO Air Glass 3. It is designed to provide real-time information through a full-color display within the lenses of the glass. This innovative product is a pair of assisted reality glasses with a voice assistant powered by Oppo’s large language model (LLM) called AndesGPT. The glasses are designed to be worn daily, allowing users to view digital content superimposed over the real world such as messages or navigational maps. The Air Glass 3 requires a connection to an Oppo smartphone for functionality and can be controlled using touch sensors located on the frame’s side.
Which geography holds the highest ai in virtual reality and augmented reality market share?
North America was the largest region in the AI in virtual reality and augmented reality market in 2024. The regions covered in the AI in virtual reality and augmented reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the ai in virtual reality and augmented reality market?
The AI in virtual reality and augmented reality market covered in this report is segmented –
1) By Type: Artificial Intelligence-Powered Virtual Reality (VR), Artificial Intelligence-Enhanced Augmented Reality (AR)
2) By Technology: Natural Language Processing (NLP), Computer Vision, Machine Learning, Deep Learning, Gesture Recognition, Speech Recognition, Simulated Environments
3) By Platform: Mobile Devices, Head-Mounted Displays (HMDs), Projectors And Smart Glasses, Wearables And Body Tracking Devices, Desktop Computers And Consoles
4) By Application: Gaming And Entertainment, Education And Training, Healthcare And Medical, Retail And E-commerce, Real Estate And Architecture, Automotive And Transportation, Tourism And Travel, Social Media And Communication, Industrial And Manufacturing, Military And Defense
Subsegments:
1) By Artificial Intelligence-Powered Virtual Reality (VR): AI-Driven VR Content Creation, Personalized VR Experiences, AI In VR Training And Simulation, Real-Time AI Interaction In VR
2) By Artificial Intelligence-Enhanced Augmented Reality (AR): AI-Powered Object Recognition, AI-Driven AR Navigation And Mapping, Real-Time AI Data Overlay, AI In AR Retail And Shopping Experiences
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What defines the structure and scope of the ai in virtual reality and augmented reality market?
AI in virtual reality (VR) and augmented reality (AR) refers to the integration of artificial intelligence techniques and algorithms within VR and AR systems to enhance user experiences, enable intelligent interactions, and generate dynamic virtual content in real-time. The use of AI and immersive technologies aims to create more realistic, personalized, and interactive VR and AR environments for various applications.
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