The recent analytical report published by Markntel Advisors (a leading consulting, data analytics, and market research firm), Air Fryer Market size, share, analysis future and forecast 2030 comprises a detailed study of critical and major aspects of market dynamics, i.e. market trends, size, forecasts, growth factors, challenges, and competitor landscape. The research company provides an extensive range of strategic reports on diverse industry verticals to substantial and varied client bases, including multinational corporations, financial institutions, governments, and individuals, among others.
Detail Overview of Air Fryer Industry Size (2025-2030):
According to the latest report, the Global Air Fryer Market size was valued at around USD 1.37 billion in 2024 and is projected to reach around USD 2.09 billion by 2030. Along with this, the market is anticipated to grow at a CAGR of around 8.91% from 2025 to 2030. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data.
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Air Fryer Market Coverage:
- Historic Period: 2020-23
- Base year: 2024
- Forecast Years: 2025-2030
- Risk & Swot Analysis
- Growth parameters influence Air Fryer market dynamics
Market Dynamics:
Driver-
Rising Health Awareness Among Individuals – In recent years there has been a surge in the popularity of air fryers, owing to rapid urbanization & constantly changing lifestyles, which has increased health concerns, such as obesity, high/low blood pressure, etc., among individuals. This has led to a rise in health awareness among individuals, allowing them to adopt mindful cooking habits & transition to healthier cookware options.
Moreover, post-2020, there has been a rise in the health & wellness trend due to increased internet browsing. Social media played a very triggering role in the growth of the market, as it extensively promoted no or low-oil-based cooking habits & the benefits associated with it. Thereby also mentioning the use of air fryers instead of traditional fryers. Hence, this had a psychological impact on the consumers to opt for conscious cooking habits, thus maintaining a good & healthy lifestyle regime, further enhancing the demand during 2025-30.
Market Advancement:
- Midea launched its new line of air fryers with a capacity of up to 5.5L in Brazil. The launch of models initiated the presence of Midea in the market.
Notable Air Fryer Market Players – Business Description, Product Portfolio, Strategic Alliances or Partnerships, Developments and Financial Details
- Kokinklijke Philips N.V
- LG Corporation
- Stanley Black & Decker Inc.
- Breville Group Ltd.
- Groupe SEB
- SharkNinja Operating LLC
- Cuisinart
- Go Wise USA
- NuWave LLC
- De Longhi
- NeWell Brands
- German Pool Group
- Yedi Houseware Appliances
- Midea
- JoYoung
- Bajaj Electricals Ltd.
- Others
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Segmentation of Air Fryer Market:
- By Product Type (Cylindrical Basket Air Fryer, Air Fryer Oven)
- By End-user (Household, Hotels & Restaurant, Hospitals, Office & Others)
- By Capacity (1-3 Quarts[Small], 3-5 Quarts [Medium], 5-6 Quarts [Large], 6-16 Quarts [Extra Large])
- By Distribution Channel (Hypermarket/ Supermarket, Small Electronic Stores, Online)
- By Region (North America, South America, Europe, Asia-Pacific, Middle East, and Africa)
Household Acquired a Significant Share Due to the Rising Interest Towards Oil-free Food
Based on the end user, the market is further classified as Households, Hotels & Restaurants, Hospitals, Offices, and Others. Of them all, Households acquired significance in the utilization of the air fryer due to the growing demand for oil-free foods among the citizens. The rising health consciousness & a transition to the urban lifestyle have pushed the demand for low-oil-based appliances, thus driving the growth in the global market.
Furthermore, North America, Europe, and some countries in Asia-Pacific and the Middle East have a high presence of disposable income among consumers. Customers’ high disposable income has led to the construction of smart kitchens in their homes, which has increased demand for air fryers across the globe.
North America Held a Considerable Share Owing to the Rising Commercial Sectors
Upon the geographical presence, North America held a significant share of the market, owing to the high dependence of the population on junk foods. The rising health awareness & high consumption of junk foods provide an opportunity for the adoption of the air fryer. The consumer could bake & fry the junk foods such as chips, meat, pastries, etc., without the usage of oil, hence making them healthy & fat-free. In addition, North America is a hotspot for establishing headquarters and expanding businesses across the globe.
Thus, expanding corporate offices & the growing industrial sector in the region would augment the demand for air fryers in the region during the forecast period.
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