Ales Market Outlook 2024-2033: Growth and Forecast Analysis

Global Ales Market Size

Overview and Scope
Ale is a type of beer brewed using a warm fermentation method, resulting in a sweet, full-bodied, and fruity taste. It provides significant nutrition as well as hydration. Ale beer comes in different types of flavors. It has a brighter, richer, more aggressive, hoppy taste and a higher alcohol content.

Sizing and Forecast
The ales market size has grown strongly in recent years. It will grow from $19.87 billion in 2023 to $21.36 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to cultural and social trends, changing consumer preferences, microbrewery and craft beer movement, local and artisanal focus, food and beverage pairing.

The ales market size is expected to see strong growth in the next few years. It will grow to $27.75 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to sustainability and locally sourced ingredients, health and wellness trends, innovations in brewing techniques, marketing and branding strategies, globalization of craft beer culture. Major trends in the forecast period include low-alcohol and non-alcoholic ales, sustainable brewing practices, digital marketing and e-commerce, collaborative brews, beer tourism..

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Segmentation & Regional Insights
The ales market covered in this report is segmented –
1) By Production: Macro Brewery, Micro Brewery, Craft Brewery
2) By Packaging: Bottles, Cans, Other Packings
3) By Category: Popular Priced, Premium, Super Premium
4) By Distribution Channel: On-Trade, Off-Trade

Asia-Pacific was the largest region in the ales market in 2023. Asia-Pacific is expected to be the fastest-growing region in the ales market report forecast period. The regions covered in the ales market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The increasing propensity to consume beer is expected to propel the growth of the ales market going forward. Beer refers to an alcoholic beverage prepared by extracting basic materials with water, boiling, and fermenting them. Light to moderate beer consumption may be associated with a lower risk of heart disease, improved blood sugar control, stronger bones, and a reduced risk of dementia, which is increasing the propensity to consume beer. This is aiding the increased consumption of ales. For instance, according to the Brewers Association, a US-based trade association that works to promote and protect small and independent American brewers, in 2021, the US beer volume sales were increased 1% in 2021, while craft brewer volume sales grew 8%, raising small and independent brewers’ share of the US beer market by volume to 13.1% compared to previous year. Therefore, the increasing propensity to consume beer is driving the growth of the ales market.

Key Industry Players
Major companies operating in the ales market are adopting a strategic partnership approach, aiming to increase their popularity. Strategic partnerships refer to a process in which companies leverage each other’s strengths and resources to achieve mutual benefits and success. For instance, in May 2023, Heineken N.V., a Netherlands-based brewing company, announced a partnership with Formula 1, a UK-based motor racing competition. The quick expansion has fueled the extension of Heineken’s collaboration, with the Dutch beer brand prepared to target this new following with their ethical drinking messaging and Heineken, the world’s leading zero-alcohol beverage. The collaboration will focus on connecting the sport’s growing generations of fans in meaningful and innovative ways, supporting responsible consumption, and offering world-class entertainment moments to demonstrate that F1 weekends are about so much more than just racing. This includes the hiring of Dutch superstar DJ and producer Martin Garrix to offer a series of show-stopping performances for Heineken throughout the season, beginning with the Canadian Grand Prix.

The ales market report table of contents includes:
1. Executive Summary
2. Ales Market Characteristics
3. Ales Market Trends And Strategies
4. Ales Market – Macro Economic Scenario
5. Global Ales Market Size and Growth
…..
31. Global Ales Market Competitive Benchmarking
32. Global Ales Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Ales Market
34. Ales Market Future Outlook and Potential Analysis
35. Appendix