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Overview and Scope

Baby apparel refers to clothing specifically designed and made for infants and toddlers. These apparel are created considering babies’ comfort, safety, practicality, delicate skin, ease of movement, and the convenience of caregivers in dressing and changing them.

Sizing and Forecast

The baby apparel market size has grown strongly in recent years. It will grow from $182.20 billion in 2023 to $195.78 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%.  The growth in the historic period can be attributed to cultural influences, demographic trends, economic conditions, health and safety concerns, and retail landscape.

The baby apparel market size is expected to see strong growth in the next few years. It will grow to $249.23 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%.  The growth in the forecast period can be attributed to sustainability focus, globalization, parenting trends, regulatory changes, and e-commerce dominance. Major trends in the forecast period include technological advances, digital transformation, technology integration, technology-infused designs, and customization and personalization.

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Segmentation & Regional Insights

The baby apparel market covered in this report is segmented –

1) By Type: Top Wear, Bottom Wear, Other Types

2) By Distribution Channel: Online, Offline

3) By Applications: 0-12 Months, 12-24 Months, 2-3 Years

4) By End-User: Boys, Girls

Asia-Pacific was the largest region in the baby apparel market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby apparel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth

The surging childbirth rates are expected to propel the growth of the baby apparel market going forward. Childbirth rates refer to the number of live births per 1,000 people in a given population within a specified period, usually measured annually. Baby apparel is used for infants and young children to provide comfort, protection, and ease of movement in appropriate clothing that meets the needs at different stages of development. For instance, in May 2022, according to the Center for Disease Control and Prevention, a US-based government organization, there were 3.66 million births in the US in 2021, compared to 3.61 million in 2020. Furthermore, according to Statistics Canada, a Canada-based government agency, there were 367,684 births in Canada in 2021, an increase of 2% from 360,552 in 2020. Therefore, the surging childbirth rates are driving the growth of the baby apparel market.

Key Industry Players

Major companies operating in the baby apparel market are Gap Inc., Primark Stores Limited, Puma SE, OshKosh Corp., Hanesbrands Inc., Ralph Lauren Corp., Bed Bath And Beyond Inc., Capri Holdings, Old Navy Kids, Carter’s Inc., The Children’s Place Inc., Fendi Kids, Little Me Co., Burberry Group plc, Petit Bateau UK Limited, Boden Group, Zara Kids, Armani Junior, Mud Pie LLC, Mothercare plc, Bonpoint S.A., Monnalisa Co. Ltd., Royal Apparel Co., Catimini S.A.S., Gianni Versace S.r.l

The baby apparel market report table of contents includes:

1. Executive Summary
2. Baby Apparel Market Characteristics
3. Baby Apparel Market Trends And Strategies
4. Baby Apparel Market – Macro Economic Scenario
5. Global Baby Apparel Market Size and Growth

32. Global Baby Apparel Market Competitive Benchmarking
33. Global Baby Apparel Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Baby Apparel Market
35.Baby Apparel Market Future Outlook and Potential Analysis
36. Appendix

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