The Business Research Company’s report on the Male Toiletries Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the male toiletries market further?
The rise in population globally is expected to propel the growth of the male toiletries market going forward. Male toiletries are products that men use to maintain their personal hygiene. Oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors are among them. For instance, according to the World Population Prospects 2022 report published by the United Nations Department of Economic and Social Affairs, a UK-based international organization for achieving social, economic, and environmental objectives, the global human population is expected to reach 8.0 billion in mid-November 2022, up from an estimated 2.5 billion in 1950, with 1 billion added since 2010 and 2 billion added since 1998. In 2022, the world’s two most populous regions were Eastern and South-Eastern Asia (2.3 billion people, or 29%), and Central and Southern Asia (2.1 billion) (26%). Therefore, the rise in population is expected to propel the growth of the male toiletries market.
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What are the key factors influencing the forecasted market size of the male toiletries industry?
The male toiletries market size has grown strongly in recent years. It will grow from $27.6 billion in 2024 to $29.08 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rise of e-commerce, shifting gender norms, media and advertising, changing lifestyles, increased disposable income.
The male toiletries market size is expected to see strong growth in the next few years. It will grow to $37.68 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to personalized grooming, rising mens skincare awareness, online subscription services, natural and organic ingredients, aging male population. Major trends in the forecast period include travel-ready toiletries, eco-friendly and sustainable products, gender-neutral products, cbd-infused products, smart grooming tools.
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Who are the leading competitors in the male toiletries market?
Major companies operating in the male toiletries market include Beiersdorf AG, L’Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The hut.com Ltd., Brickell Brands LLC, The hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry’s Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men’s Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.
Which emerging trends are set to transform the male toiletries market landscape?
Major companies operating in the male toiletries market are focused on introducing men’s grooming products to expand their product portfolios and cater to the growing demand for specialized skincare, haircare, and grooming solutions tailored to men’s specific needs. Men’s grooming products refer to a wide range of personal care items specifically designed for men to maintain their appearance, hygiene, and grooming. This initiative aims to redefine men’s grooming by promoting self-care routines that are both inclusive and innovative. For instance, in April 2024, Piramal Pharma Limited, an Indian-based company, launched BOHEM, a men’s personal grooming product line. This includes a hair removal spray, beard growth oil, and underarm roll-on. BOHEM plans to expand its product lineup to include face washes, serums, and shower gels, addressing the diverse needs of modern men. This expansion underscores the brand’s commitment to providing comprehensive grooming solutions.
How do different geographies compare in terms of market share and growth potential in the male toiletries market?
North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Male Toiletries Market Report 2025, Trends And Forecast
Which major segments of the male toiletries market are experiencing the fastest growth?
The male toiletries market covered in this report is segmented –
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Super markets And Hyper markets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels
Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs
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Male Toiletries Market Report 2025, Trends And Forecast
How is the male toiletries market defined?
Male toiletries are consumer products used by males for overall personal hygiene and beautification. Males are paying more attention to fashion, appearance enhancement, and image consciousness. So, they are spending money on various toiletry products such as shaving products, facial cleansers, deodorants, skin care products, exfoliators, anti-aging creams, sunscreens, and others.
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