An android set-top box (STB) and television refer to devices that run on the android operating system, providing smart TV functionality to regular televisions. These devices are used to stream content from the internet, access apps, games, and other multimedia services, and offer features such as voice control and personalized recommendations. The purpose of android STBs and televisions is to enhance the viewing experience by integrating internet capabilities and offering a wide range of entertainment options beyond traditional TV programming.
Sizing and Forecast
The android set-top box (STB) and television market size has grown rapidly in recent years. It will grow from $76.75 billion in 2023 to $89.01 billion in 2024 at a compound annual growth rate (CAGR) of 16%. The growth in the historic period can be attributed to increasing interest in having an Android-powered STB and TV, the use of Android STBs, accelerated expansion in the Android STB and TV, increased audience demand for hybrid content, increasing consumer awareness of content digitalization.
The android set-top box (STB) and television market size is expected to see rapid growth in the next few years. It will grow to $161.76 billion in 2028 at a compound annual growth rate (CAGR) of 16.1%. The growth in the forecast period can be attributed to cloud video streaming becoming more popular, growing demand for smart TV solutions, the rising popularity of over-the-top (OTT) services, integration with smart home devices, the surging demand for ultra-high-definition devices. Major trends in the forecast period include integrated STB development, growing trend of cord-cutting, integration with smart home devices, rising consumer demand for hybrid content, enhanced user experience of android STBs and TVs, and adoption of web and smart television technologies.
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Segmentation & Regional Insights
The android set top box (STB) and television market covered in this report is segmented –
1) By Type: Android Set Top Box (STB), Android Television (TV)
2) By Resolution: High Definition (HD), Full High Definition (HD), 4K And Above
3) By Distribution Channel: Online, Offline
4) By Application: Residential, Commercial Or Enterprises
North America was the largest region in the android set-top box (STB) and television market in 2023. The regions covered in the android set top box (STB) and television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising popularity of over-the-top (OTT) services is expected to propel the growth of the android set-top box (STB) and television market going forward. Over-the-top (OTT) services refer to delivering audio, video, and other media content over the Internet, bypassing traditional broadcasting, cable, and satellite television platforms. The rising popularity of over-the-top (OTT) services is driven by their convenience, affordability, and diverse content offerings. Over-the-top (OTT) services use android set-top boxes (STBs) integrated with televisions to seamlessly deliver a diverse range of multimedia content. For instance, in August 2022, according to a Media Nations report by the Office of Communications (Ofcom), a UK-based government-approved regulatory and competition authority, subscription video-on-demand (SVoD) services, including platforms such as Netflix and Disney+, saw adoption in 67% of UK households by the second quarter of 2022, up from 60% in the third quarter of 2020. Therefore, the rising popularity of over-the-top (OTT) services is driving growth in the android set-top box (STB) and television market.
Key Industry Players
Major companies operating in the android set top box (STB) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Roku Inc., Vantiva SA, VIZIO Inc., Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.
The android set top box (stb) and television market report table of contents includes:
1. Executive Summary
- Android Set Top Box (STB) And Television Market Characteristics
- Android Set Top Box (STB) And Television Market Trends And Strategies
- Android Set Top Box (STB) And Television Market – Macro Economic Scenario
- Global Android Set Top Box (STB) And Television Market Size and Growth
.
32. Global Android Set Top Box (STB) And Television Market Competitive Benchmarking - Global Android Set Top Box (STB) And Television Market Competitive Dashboard
- Key Mergers And Acquisitions In The Android Set Top Box (STB) And Television Market
- Android Set Top Box (STB) And Television Market Future Outlook and Potential Analysis
- Appendix
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