Animation Market Opportunities And Strategies 2024-2033 – Size, Growth Analysis, Outlook, Overview

Animation Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

 Market Size –

The animation market size has grown strongly in recent years. It will grow from $355.83 billion in 2023 to $379.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%.  The growth in the historic period can be attributed to increased preference for visual storytelling, increased use in film and television productions, increased use in video games, increased use in advertising and marketing campaigns, and increased use in education and training.

The animation market size is expected to see strong growth in the next few years. It will grow to $499.57 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%.  The growth in the forecast period can be attributed to the escalating demand for animated content, the growing popularity of streaming services, the growing gaming industry, the growing demand for stop-motion animation, growing demand for 3D animation. Major trends in the forecast period include advancements in animation technology, the use of virtual reality (VR) and augmented reality (AR), advancements in computer-generated imagery (CGI), advancements in motion capture technology, and advancements in real-time animation tools.

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Scope Of Animation Market

The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Animation Market Overview

 Market Drivers –

Rising demand for media and entertainment is expected to propel the growth of the animation market going forward. Media and entertainment refers to a broad industry encompassing various forms of content creation, distribution, and consumption aimed at informing, entertaining, and engaging audiences. The demand for media and entertainment has been on a significant rise, driven by several key factors such as shifts in consumer behavior, content diversity, social media influence, and innovative content delivery. Animation significantly enhances the media and entertainment industry by offering creative solutions, engaging audiences, and pushing the boundaries of storytelling and visual expression. For instance, in January 2024, according to the Digital Entertainment and Retail Association (ERA), a UK-based industry organization, UK spending on music streaming subscriptions, vinyl, and CDs grew by 9.6% in 2023, nearly twice as fast as in 2022 (+5%). Additionally, the UK entertainment market grew by 7% throughout 2023. Therefore, the rising demand for media and entertainment drives the animation market.

Market Trends –

Major companies operating in the animation market are developing text-to-3D animation using generative artificial intelligence (AI) technology to streamline the creative process. Generative AI enables the creation of personalized animations tailored to individual preferences by making animation creation faster, more accessible, and cost-effective, while also expanding the creative possibilities for animators and storytellers. For instance, in November 2023, DeepMotion, a US-based animation company, launched MotionGPT, a groundbreaking AI-powered platform that enables users to generate 3D animations from text inputs. This innovative solution harnesses the power of large language models and deep learning to revolutionize the way 3D content is created. MotionGPT leverages the latest advancements in natural language processing and generative AI to translate textual descriptions into detailed 3D character animations. Users can simply input a textual prompt, and the platform will automatically generate a corresponding 3D animation, complete with realistic movements, facial expressions, and body language.

The animation market covered in this report is segmented –

1) By Offering: Software, Services

2) By Type: Two Dimensional (2D) Animation, Motion Graphics, Three Dimensional (3D) Animation, Stop Motion, Other Types

3) By Revenue Stream: Over-The-Top (OTT), Advertising, Sale Of Tickets, Other Revenue Streams

4) By Deployment: On-Premise, On-Demand

5) By Application: Media And Entertainment, Automotive, Online Education, Other Applications

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Regional Insights –

North America was the largest region in the animation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –

Major companies operating in the animation market are <b>Sony Corporation, NVIDIA Corporation, Adobe Systems Inc., Autodesk Inc., Trimble Inc., DreamWorks Animation LLC, Walt Disney Animation Studios, Corel, Newtek Inc., MAXON Computer GmbH, Zco Corporation, Image Metrics Inc., Smith Micro Software Inc., Video Caddy, Animaker Inc., SideFX, Aardman Animations Ltd., Triggerfish Studios, Animation Sharks, Bondware Inc., EIAS3D LLC, Blue Sky Studios, Grafton Animation Studios, Pixologic Inc., Exocortex Technologies Inc.</b>

Table of Contents

1. Executive Summary
2. Animation Market Report Structure
3. Animation Market Trends And Strategies
4. Animation Market – Macro Economic Scenario
5. Animation Market Size And Growth

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27. Animation Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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