anime market, anime market growth, anime market trends, anime market forecast, anime market analysis, anime market research
At what pace is the anime market growing, and what is its estimated value?
The anime market size has grown rapidly in recent years. It will grow from $28.55 billion in 2024 to $31.51 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to growth of merchandising, the rise of streaming and over-the-top (OTT) platforms, rising number of OTT content streamers, increasing fan base of anime, increased production of TV series.
The anime market size is expected to see strong growth in the next few years. It will grow to $46.07 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to growing demand in sales and popularity of Japanese anime content, increasing demand for internet-based distribution, increasing gaming applications, increasing media consumption, rising interest in anime video games. Major trends in the forecast period include adoption of technologically advanced gadgets and products, growing demand for VR gaming, integration of AI-driven content, increasing reliance on streaming platforms, adoption of digital distribution channels for content.
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What are the top drivers to the rising demand in the anime market?
The growing penetration of social media is expected to propel the growth of the anime market going forward. Social media refers to online platforms and applications that enable users to create, share, and interact with content and connect and communicate with others. The growing penetration of social media is attributed to its ease of use, mobile accessibility, diverse content, networking opportunities, entertainment value, and effectiveness for marketing and advertising. Social media helps anime by providing a global platform for promotion, fan engagement, community building, and feedback collection. For instance, according to Acodez IT Solutions, an India-based website designing company, in 2023, the daily active users on Facebook reached 2.08 billion, an increase of 96 million users compared to 2022. Therefore, the growing penetration of social media is driving the anime market.
How is the anime market segmented?
The anime market covered in this report is segmented –
1) By Anime Genre: Action And Adventure, Science Fiction (Sci-Fi) And Fantasy, Romance And Drama, Sports, Other Anime Genres
2) By Solution: Anime Creation Software, Anime Creation Services
3) By Publishing: Comics And Manga, Books And Novels
4) By Distribution Channel: Television (T.V.), Movie, Video, Internet Distribution, Merchandising, Music
Subsegments:
1) By Action And Adventure: Shonen (Targeted At Young Male Audience), Seinen (Targeted At Adult Male Audience), Mecha (Robots And Advanced Technology), Military Or War Anime, Superhero And Action-Packed Adventures
2) By Science Fiction (Sci-Fi) And Fantasy: Cyberpunk, Space Opera, Post-Apocalyptic, Time Travel, Magical Realism Or Fantasy Worlds, Sword And Sorcery
3) By Romance And Drama: Shoujo (Targeted At Young Female Audience), Slice Of Life, Romantic Comedy (Rom-Com), Tragic Romance, School Life And Drama, Historical Romance
4) By Sports: Team Sports (Basketball, Soccer, Baseball), Individual Sports (Boxing, Tennis, Martial Arts), Extreme Sports (Skateboarding, Snowboarding), Esports And Competitive Gaming
5) By Other Anime Genres: Horror And Supernatural, Mystery Or Thriller, Comedy And Parody, Isekai (Alternate Worlds), Harem And Reverse Harem, Slice Of Life (Non-Romantic)
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Who are the top competitors in the anime market?
Major companies operating in the anime market are Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.
What significant trends should we anticipate in the anime market over the forecast period?
Major companies operating in the anime market are developing innovative products such as Nendoroid figurines to cater to the growing demand for collectible figures among anime fans. Nendoroid figurines are small, super-deformed, and highly detailed, approximately 10 cm (3.9 inches) in height, featuring cute and stylized designs that capture characters from anime, manga, and video games in a chibi style. For instance, in January 2023, Good Smile Company Inc., a Japan-based manufacturer of hobby products, launched a Nendoroid figurine of Hitori Gotou, a main character from the anime series Bocchi the Rock. The figurine features Hitori in her school uniform, with a guitar. It has additional accessories, including a guitar strap, music sheet, and microphone.
Which regional trends are influencing the anime market, and which area dominates the industry?
Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Anime Market Report 2025 Offer?
The anime market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Anime is a style of animation that originated in Japan and has become popular worldwide. It encompasses various genres and themes, appealing to diverse audiences, from children to adults. Anime is a rich and diverse form of entertainment that continues evolving and captivating global audiences. Its distinctive style, wide-ranging genres, and profound storytelling contribute to its enduring appeal and cultural significance.
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