Overview and Scope
App analytics refers to the process of tracking and analyzing user engagement with mobile or web applications to understand various aspects, such as user behavior, performance, and marketing. The primary purpose of app analytics is to gain insights into app performance, and usage patterns to inform decision-making and optimize the app’s effectiveness and user experience.
Sizing and Forecast
The app analytics market size has grown exponentially in recent years. It will grow from $4.10 billion in 2023 to $5.06 billion in 2024 at a compound annual growth rate (CAGR) of 23.3%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.
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Segmentation & Regional Insights
The app analytics market covered in this report is segmented –
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
North America was the largest region in the app analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing number of cybersecurity threats is expected to propel the growth of the app analytics market going forward. Cybersecurity threats are increasing due to a larger digital footprint, sophisticated attack techniques, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits. App analytics in cybersecurity involves providing real-time monitoring, identifying suspicious activity, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. For instance, in January 2023, according to the new data provided by Checkpoint, an Israel-based provider of software and hardware products for IT security, global cyberattacks increased by 38% in 2022 compared to 2021. Therefore, the increasing number of cybersecurity threats is driving the app analytics market.
Key Industry Players
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
The app analytics market report table of contents includes:
1. Executive Summary
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