The app analytics global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
App Analytics Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The app analytics market size has grown exponentially in recent years. It will grow from $4.10 billion in 2023 to $5.06 billion in 2024 at a compound annual growth rate (CAGR) of 23.3%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.
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Scope Of App Analytics Market
The Business Research Company’s reports encompass a wide range of information, including:
- Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
- Drivers: Examination of the key factors propelling market growth.
- Trends: Identification of emerging trends and patterns shaping the market landscape.
- Key Segments: Breakdown of the market into its primary segments and their respective performance.
- Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
- Macro Economic Factors: Assessment of broader economic elements impacting the market.
App Analytics Market Overview
Market Drivers –
The increasing number of cybersecurity threats is expected to propel the growth of the app analytics market going forward. Cybersecurity threats are increasing due to a larger digital footprint, sophisticated attack techniques, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits. App analytics in cybersecurity involves providing real-time monitoring, identifying suspicious activity, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. For instance, in January 2023, according to the new data provided by Checkpoint, an Israel-based provider of software and hardware products for IT security, global cyberattacks increased by 38% in 2022 compared to 2021. Therefore, the increasing number of cybersecurity threats is driving the app analytics market.
Market Trends –
Major companies operating in the app analytics market prioritize the creation of advanced offerings, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and drive app growth. These advanced analytics solutions offer insights into user behavior, acquisition channels, engagement metrics, and campaign performance to optimize marketing strategies. For instance, in April 2022, Adjust, a Germany-based mobile app analytics productivity company, launched Adjust Dataspace, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time. The platform offers chart integration, added dashboard filters, and extended cohort analysis time frames, empowering users with enhanced data visualization and customization for informed mobile app marketing decisions.
The app analytics market covered in this report is segmented –
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
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Regional Insights –
North America was the largest region in the app analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
Table of Contents
- Executive Summary
- App Analytics Market Characteristics
- App Analytics Market Trends And Strategies
- App Analytics Market – Macro Economic Scenario
- Global App Analytics Market Size and Growth
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- Key Mergers And Acquisitions In The App Analytics Market
- App Analytics Market Future Outlook and Potential Analysis
- Appendix
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