Artificial Intelligence (AI) In Games Market 2024-2033: Technological Advancements, Competitive Landscape and Strategies

The artificial intelligence (ai) in games global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Artificial Intelligence (AI) In Games Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

Market Size –
The artificial intelligence (AI) in games market size has grown rapidly in recent years. It will grow from $2.04 billion in 2023 to $2.44 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%.  The growth in the historic period can be attributed to increased evolution of game design, increased influence of AI research, rise of open-world games, increased demand for competitive gaming.

The artificial intelligence (AI) in games market size is expected to see rapid growth in the next few years. It will grow to $4.84 billion in 2028 at a compound annual growth rate (CAGR) of 18.7%.  The growth in the forecast period can be attributed to increasing focus on inclusive and accessible gaming, expansion of indie game development, rapid growth of esports and competitive gaming, integration of AI in game design tools, increasing focus on personalization and player engagement. Major trends in the forecast period include AI-driven content moderation, AI-powered voice assistants, AI-generated content, enhanced multiplayer experiences, emotionally intelligent NPCs.

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Scope Of Artificial Intelligence (AI) In Games Market
The Business Research Company’s reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Artificial Intelligence (AI) In Games Market Overview

Market Drivers –
The growing popularity of mobile and online gaming is expected to propel the growth of artificial intelligence (AI) in the games market going forward. Mobile and online gaming refers to the playing of video games on mobile devices such as smartphones and tablets, as well as through online platforms. Developers constantly push boundaries with innovative game designs, storytelling, and immersive graphics, capturing the interest of players and making them more accessible to a broader audience. AI development in games provides vast datasets for training algorithms, enabling AI systems to learn and improve through interactions with diverse player behaviors and preferences. For instance, in June 2022, according to a study conducted by the Office of Communications (Ofcom), a UK-based government broadcasting and telecommunications authority, individuals aged 13 to 64 spent an average of seven and a half hours per week, roughly equivalent to one hour per day, engaging in online gaming activities. Notably, in 2021, there was a notable 25% increase in the amount of time spent on online gaming, particularly among those in the 55–64 age group. Therefore, the growing popularity of mobile and online gaming experiences is driving the growth of artificial intelligence (AI) in the games market.

Market Trends –
Major companies operating in artificial intelligence (AI) in the games market are developing advanced technologies, such as AI-powered NPCs, to serve customers better with advanced features. These are virtual entities in video games or simulations driven by artificial intelligence algorithms, enabling dynamic and responsive behavior. For instance, in May 2023, Replica Studios, an Australia-based AI software company, launched AI-driven intelligent non-player characters (NPCs) for unreal engines equipped with either OpenAI or users’ custom AI language models. The technology leverages Replica’s extensive library of 120+ ethically licensed AI voices, empowering game developers to scale up game development and craft innovative, dynamic gaming interactions.

The artificial intelligence (AI) in games market covered in this report is segmented –

1) By Component: Software, Hardware
2) By Technology: Machine Learning, Natural Language Processing, Computer Vision, Gesture Control, Other Technologies
3) By Genre: Action, Adventure, Puzzle, Simulation, Role-Playing, Other Genres
4) By Application: PC Gaming, TV Gaming, Smartphone And Tablet Gaming

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Regional Insights –
North America was the largest region in the artificial intelligence (AI) in games market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –
Major companies operating in the artificial intelligence (AI) in games market are Google LLC, Microsoft Corp., Tencent Holdings Ltd., Sony Group Corp., NVIDIA Corp., Baidu Inc., Nintendo Co. Ltd., NetEase Inc., Vivendi, Activision Blizzard, Electronic Arts Inc., Take Two Interactive Software Inc., Playtika, Square Enix, Konami Group Corp., NCSoft, Unity Software Inc., Capcom Co. Ltd., Behaviour Interactive Inc., Side Effects Software Inc., Quantic Dream, Charisma Entertainment Ltd., Ubisoft Entertainment SA, AI21 Labs, Insomniac Games, Crytek GmbH, PrometheanAI Inc., COGNOSPHERE PTE. LTD., Theai Inc., kashbet

Table of Contents
1. Executive Summary
2. Artificial Intelligence (AI) In Games Market Report Structure
3. Artificial Intelligence (AI) In Games Market Trends And Strategies
4. Artificial Intelligence (AI) In Games Market – Macro Economic Scenario
5. Artificial Intelligence (AI) In Games Market Size And Growth
…..
27. Artificial Intelligence (AI) In Games Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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