Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!
How Will The Artificial Intelligence In Marketing Market Size Evolve In The Coming Years?
The artificial intelligence in marketing market size has grown exponentially in recent years. It is expected to grow from $27.83 billion in 2024 to $35.54 billion in 2025 at a compound annual growth rate (CAGR) of 27.7%. This remarkable growth is largely propelled by skills development and talent acquisition, data explosion and big data analytics, personalization and customer segmentation, predictive analytics and forecasting, as well as marketing automation platforms.
The market size is set to experience an unstoppable surge in the upcoming years, growing to a whopping $106.54 billion in 2029 at a compound annual growth rate (CAGR) of 31.6%. This growth can be attributed to the increasing integration of AI in e-commerce, focus on explainable AI and ethical marketing practices, greater adoption of AI for customer segmentation, advancements in image and video recognition, enhanced personalization strategies, and advanced predictive analytics. Further, trends such as AI-enhanced customer journey mapping, real-time analytics for actionable insights, AI in email marketing optimization, emotion recognition and sentiment analysis, and visual search optimization are predicted to shape the market in the forecast period.
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What Are The Key Drivers For The Artificial Intelligence In Marketing Market Growth?
The increasing adoption of virtual assistants is inarguably a major driver of the artificial intelligence in marketing market. Virtual assistants, provided as services over the internet or dedicated networks, are particularly enticing to small and medium-scale enterprises. As the recent pandemic and lockdowns induced changes to business models, many of these enterprises have turned their attention towards streamlining their operations by adopting virtual assistants. Industry publications, such as the April 2022 article published by ThriveMyWay, predict that chatbot ecommerce transactions will hit the $112 billion mark by 2023. Moreover, conversational technologies, including virtual agents and chatbots, are also declared to potentially save businesses up to 30% in customer support costs.
What Are The Major Segments Within The Artificial Intelligence In Marketing Market?
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And marketing Automation, Analytics Platform, Other Applications
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Which Companies Are Leading The Artificial Intelligence In Marketing Market?
Key industry players such as IBM Corporation, Salesforce.com Inc., Amazon.com Inc., Facebook Inc., Oracle Corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., and Adobe Sensei are shaping the landscape of the artificial intelligence in marketing market.
What Trends Are Emerging In The Artificial Intelligence In Marketing Market?
Advancements of new technologies continue to emerge as a trend in the artificial intelligence in marketing market. Companies are introducing innovative technologies for automated and integrated business models. For instance, Infosys, an India-based digital services and consulting company, introduced Infosys Aster in June 2024. This suite of AI-enhanced marketing services, solutions, and platforms is designed to offer engaging brand experiences, improve marketing efficiency, and accelerate business growth. By providing an integrated, real-time outlook across customers, brands, and channels, Infosys Aster bolsters AI-driven market transformation and boosts marketing Return on Investment (ROI).
How Do Regions Compare In The Artificial Intelligence In Marketing Market?
Asia-Pacific outshone other regions as the largest player in the artificial intelligence in marketing market in 2024. The report covers other significant regions including Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Artificial Intelligence In Marketing Market Report 2025 Offer?
AI in marketing leverages consumer data for making marketing decisions on behalf of an algorithm or machine learning engine. These decisions are automated judgements that are based on data gathering, analysis, and the subsequent data observations from audience or economic patterns that might influence marketing efforts. The Artificial Intelligence In Marketing Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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