The Business Research Company’s report on the Astrology App Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the astrology app industry?
The rising popularity of spiritual wellness are expected to propel the growth of the astrology app market going forward. Spiritual wellness is a state of well-being that involves a sense of connection to something greater than oneself, whether it’s a higher power, the universe, nature, or the deeper aspects of life. The popularity of spiritual wellness is due to increasing stress levels and a growing desire for personal fulfillment. As people face higher stress levels from work, personal lives, and societal pressures, they turn to spiritual practices such as meditation, mindfulness, and reflection to find inner peace and a sense of calm. The astrology app provides meditation, mindfulness, and prayer tools, promoting inner peace and personal growth. Additionally, they offer astrology-related features such as daily horoscopes, birth chart analysis, zodiac compatibility, and spiritual guidance based on celestial events. For instance, according to the Indian Ministry of Tourism, an India-based apex body for the formulation and administration of the rules, regulations, and laws relating to the development and promotion of tourism in India, the number of people participating in religious tourism in India increased to 1.439 billion in 2022, up from 677 million in 2021. Therefore, The rising popularity of spiritual wellness are expected to propel the growth of the astrology app market.
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What is the estimated market size of the astrology app sector by 2029, based on current forecasts?
The astrology app market size has grown exponentially in recent years. It will grow from $3.94 billion in 2024 to $4.75 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to rise of digital transformation, increasing smartphone penetration, growing interest in spirituality, rise of online consultations, and increased internet usage.
The astrology app market size is expected to see exponential growth in the next few years. It will grow to $9.91 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to growing demand for personalized astrology, expansion of astrology startups, increasing adoption of subscription models, rising influence of astrology on mental wellness, and increasing disposable income. Major trends in the forecast period include integration of AI-powered astrology, integration of astrology with dating apps, shift to mobile-based services, integration with social media platforms, and advancements in AI.
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Who are the top players in the astrology app market?
Major companies operating in the astrology app market are Co-Star, Sanctuary, Maxtra Technologies, Sapphire Software Solutions, AstroVed, Yodha, Suffescom Solutions, Techugo, GaneshaSpeaks, JPLoft, AstroYogi, Nebula, AstroSage, KSB Minfotech, Chani, Appic Softwares, Astrograph, Purple Ocean, Astro-Vision, Moonly, Astroline, AstroMatrix, The Pattern, Susan Miller Astrology Zone, Dqot Solutions
What are the major trends in the astrology app market?
Major companies operating in the astrology app market are focusing on developing cutting-edge technology, such as AI-driven solutions, to enhance prediction accuracy and improve user engagement through interactive consultations. AI-driven solutions are technologies that use artificial intelligence to analyze data, make decisions, and provide personalized, automated responses or services. For instance, in September 2024, AstroSage, an India-based astrology technology company, introduced AstroSage AI, an AI-powered astrology platform that leverages generative AI to provide highly accurate and personalized astrological predictions. The technology enhances accessibility for astrology consultations by enabling 24/7 AI-driven interactions, reducing waiting times and consultation costs, and improving prediction accuracy through data-driven insights. AstroSage AI aims to democratize astrology by making advanced astrological insights accessible to everyone, eliminating the need for long waiting times and expensive consultations.
Which geography holds the highest astrology app market share?
North America was the largest region in the astrology app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the astrology app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the astrology app market?
The astrology app market covered in this report is segmented –
1) By Type: Western Astrology Apps, Vedic Astrology Apps, Chinese Astrology Apps, Horoscope Apps, Tarot Card Apps, Numerology Apps, Other Types
2) By Platform: Android-Based, iOS-Based, Web-Based, Other Platforms
3) By Revenue Model: Free Apps, Paid Apps, Freemium Apps, Other Revenue Models
4) By End-Users: Individual, Astrologers And Professionals, Families, Others End-Users
Subsegments:
1) By Western Astrology Apps: Natal Or Birth Chart Generation, Personalized Horoscopes, Transit And Progression Analysis, Compatibility And Relationship Analysis, Astrology Learning And Guides, Specialized Forecasts
2) By Vedic Astrology Apps: Janam Kundali Generation, Dasha And Bhukti Calculators, Graha And Nakshatra Analysis, Muhurta Calculations, Remedial Suggestions, Compatibility, Educational Content
3) By Chinese Astrology Apps: Zodiac Animal Profiles, Chinese Horoscope Predictions, Bazi (Four Pillars) Analysis, Feng Shui Insights, Element And Yin-Yang Analysis, Compatibility Reports
4) By Horoscope Apps: General Horoscopes, Specialized Horoscopes, Celebrity And Niche Horoscopes, Customizable Reports
5) By Tarot Card Apps: Daily Or On-Demand Tarot Readings, Interactive Spreads, Card Interpretation Guides, Educational Features, Customization And Record-Keeping
6) By Numerology Apps: Life Path And Destiny Calculators, Personal Forecasts, Name Analysis, Compatibility Tools, Educational Content
7) By Other Types: Palmistry Apps, Runes And Oracle Card Apps, Scrying And Crystal Ball Divination, Aura And Chakra Analysis, Astrology-Integrated Wellness, Community And Social Platforms
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How is the astrology app market defined?
Astrology app refers to a digital platform that provides users with personalized horoscopes, birth chart analyses, and astrological predictions based on planetary movements and zodiac signs. These apps often integrate artificial intelligence, machine learning, and data analytics to generate insights, offer compatibility reports, and deliver real-time guidance on various aspects of life, including career, relationships, and health.
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