Augmented Reality In Marketing Market Projected Growth Rate Through 2023-2032

The Augmented Reality In Marketing Global Market Report 2023, provides comprehensive information on the augmented reality In marketing market across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.

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As per The Business Research Company’s Augmented Reality In Marketing Global Market Report 2023, the global augmented reality in marketing market size is expected to grow from $4.01 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 13.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global augmented reality in marketing market size is expected to reach $7.37 billion in 2027 at a CAGR of 12.9%.

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Technological advancement is a key trend gaining popularity in the augmented reality in marketing market. Major companies operating in the market are introducing innovative products with advanced technologies to strengthen their position. For instance, in March 2021, Microsoft, a US-based technology corporation launched a new service Microsoft Mesh which is a service to build apps for people to collaborate in augmented reality. This enables developers to build applications in which people can share holograms, speak with one another, make doodles, and appear as virtual avatars and enables people to join Mesh-enabled meetings on any device.

 

The augmented reality In marketing market is segmented:

1) By Component: Hardware, Software

2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types

3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology

4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace and Defense, Energy, Automotive, Other Applications

 

North America was the largest region in the augmented reality In marketing market in 2022.

 

The table of contents in TBRC’s augmented reality In marketing market report includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis

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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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The Business Research Company is a market intelligence firm that pioneers in market, company, and consumer research. TBRC’s specialist consultants are located globally and are experts in a wide range of industries that include healthcare, manufacturing, financial services, chemicals, and technology. The firm has offices located in the UK, the US, and India, along with a network of proficient researchers in 28 countries. Through the report businesses can gain a thorough understanding of the market’s size, growth rate, major drivers and leading players.

 

 

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