What Is The Projected Growth Rate Of The Augmented Reality In Marketing Market?
The augmented reality in marketing market size has seen substantial growth in recent years, growing from $5.23 billion in 2024 to an anticipated $5.84 billion in 2025. The anticipated compound annual growth rate (CAGR) is 11.7%. The growth during this historical period stems from several factors including enhanced consumer engagement, brand differentiation strategies and increased smartphone adoption, among others.
Looking to the future, the augmented reality in marketing market size is projected for even more rapid growth, expected to reach $10.23 billion in 2029 with a compound annual growth rate (CAGR) of 15.1%. This forthcoming growth can be attributed to the growth of e-commerce integration, the expansion of social media applications and more interactive event marketing strategies.
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What Are The Key Factors Driving The Growth Of The Augmented Reality In Marketing Market?augmented reality services market research, augmented reality services market data, augmented reality services market growth, augmented reality services market analysis
The growing demand for AR in the retail and e-commerce sectors is spearheading the growth of the augmented reality in marketing market. The use of augmented reality in retail encourages brands to create interactive retail experiences that influence their customers’ purchasing decisions. In e-commerce, customers can virtually test products, reducing return rates and increasing customer satisfaction. These factors have caused retail conversion rates for brands adopting augmented reality to skyrocket by almost 250%, according to Shopify.
What Are The Major Segments In The Augmented Reality In Marketing Global Market Report 2025?
1) By Component: Hardware, Software
2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types
3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology
4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace And Defense, Energy, Automotive, Other Applications
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Who Are The Major Players In The Augmented Reality In Marketing Global Market?
Major companies influencing the augmented reality in marketing market include Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, and Niantic Inc., among others.
What Are The Emerging Trends In The Augmented Reality In Marketing Market?
Major companies are integrating innovative solutions with advanced technologies, such as AR out-of-home campaigns, to amplify customer engagement and create unique brand experiences.
Which Region Holds The Largest Market Share Of The Augmented Reality In Marketing Global Market?
In 2024, North America held the largest market share in the augmented reality in marketing market.
What Does The Augmented Reality In Marketing Global Market Report 2025 Offer?
Augmented reality in marketing refers to the real-time integration of digital information into marketing techniques. This innovation enables businesses to augment their marketing strategies and increase consumer engagement. The Augmented Reality In Marketing Global Market Report 2025 research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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