What are the latest figures on the augmented reality services market’s size and projected CAGR?
The augmented reality services market size has grown exponentially in recent years. It will grow from $191.13 billion in 2024 to $274.54 billion in 2025 at a compound annual growth rate (CAGR) of 43.6%. The growth in the historic period can be attributed to gaming and entertainment adoption, increased consumer awareness, corporate training and simulation, cost reduction and accessibility, content development.
The augmented reality services market size is expected to see exponential growth in the next few years. It will grow to $1105.79 billion in 2029 at a compound annual growth rate (CAGR) of 41.7%. The growth in the forecast period can be attributed to integration with 5g technology, enterprise adoption, healthcare and therapeutic expansion, smart cities and iot integration, education and remote learning. Major trends in the forecast period include retail and e-commerce integration, spatial computing and interaction, ar in social media and communication, art and design applications, immersive experiences in tourism.
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Which Market drivers have played a significant role in driving the augmented reality services market?
The COVID-19 outbreak is enforcing companies to shift towards more advanced and virtual solutions to continue their businesses, which is predicted to act as a major driver for the growth of the augmented reality services market in the short-term. Increasing demand for augmented reality in various end-use industries post COVID-19 outbreak is expected to generate a higher demand for augmented reality services. For instance, in January 2022, according to the Department for Business and Trade, a UK-based ministerial department, the anticipated growth rate for spending on augmented reality (AR) and virtual reality (VR) in the UK is projected to be 78.3% until the year 2024. This growth is anticipated to result in a total expenditure of £62.5 billion ($79.84 billion) by the year 2030. The demand for AR services is also supported by the rising push for learning and development for remote demonstrations and training for employees and consumers.
What are the key segments within the augmented reality services market?
The augmented reality services market covered in this report is segmented –
1) By Type: Hardware, Software
2) By Applications: Training, Annual Reports And Augmented Brochures, Architectural Projects/New Construction, Games, Trade Show Environments
3) By End Use: Commercial, Healthcare, Automotive, Other End-Uses
Subsegments:
1) By Hardware: AR Glasses, AR Headsets, AR Smart Glasses, AR Wearables, AR Devices (Smartphones, Tablets)
2) By Software: AR Development Platforms, AR Content Management Systems, AR Software Tools and Applications, AR Simulation Software, AR Integration Software
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Which key players are shaping the augmented reality services market?
Major companies operating in the augmented reality services market include Groove Jones LLC, Quy Technology Pvt. Ltd., Craftars Sp. z o.o., Wear Mobile Ltd., Next/Now Inc., Apple Inc., Microsoft Corporation, Niantic Inc., Zappar Limited, Blippar Ltd., Lucyd Ltd., Magic Leap Inc., Echo Interaction Group Inc., Notion theory LLC, Mobilab Sp. z o.o., AVRspot Inc., Transition Technologies PSC Sp. z o.o., Innovecs LLC, INDE Appshaker Ltd., Augment Inc., Metagram Inc., VironIT Inc., Scanta Inc., VR Vision Inc., 8ninths Inc., Yeppar Inc., Mutual Mobile Inc., Intellectsoft Inc., Zco Corporation, CitrusBits Inc., Oodles Technologies Pvt. Ltd., Infotrum LLC, Sumeru Inc., NewGenApps Pvt. Ltd., Chocolate Milk & Donuts LLC, Hedgehog Lab Limited, Dyfuzja Sp. z o.o., NARSUN Inc., Cortex Inc., HorizonCore Infosoft Pvt. Ltd., The Intellify Inc., Gramercy Tech LLC, HQSoftware Inc., Program Ace LLC, Xicom Technologies Ltd., Zco Corporation, Fluper Ltd., JPLoft Solution Inc., Credencys Solutions Inc., IndiaNIC Infotech Limited, Chetu Inc., Vakoms LLC, Delta Reality LLC, Setapp Inc.
Which transformative trends will shape the augmented reality services market landscape?
The integration of blockchain technology is gaining significant popularity in the augmented reality services market. Blockchain technology is the Distributed Ledger Technology (DLT) in which digital assets are assigned with unique attributes using cryptography and are distributed on a decentralized and public ledger. Apart from digital currency application, blockchain technology performs several applications that augmented and virtual reality developers are focusing on such as it allows developers to create unique digital assets that users and other developers cannot copy, selling virtual real estate, tracking virtually represented data, and more. For instance, in April 2022, Metallika.Inc., a France-based blockchain-powered company for mineral mining services, announced the addition of blockchain technology to its mining operations. The Metallika team developed a mechanism that may run independently on the blockchain called the decentralized autonomous organization. It strictly abides by the regulations written into the smart contract. The chain of transaction blocks will contain a record of each financial transaction that takes place within the DAO as well as the smart contract’s software rules. Thus, the incorporation of blockchain with augmented reality is expected to boost market growth during the forecast period.
How do regional factors impact the augmented reality services market, and which region is the largest contributor?
Asia-Pacifica was the largest region in the augmented reality services market in 2023. North America was the second largest region in the augmented reality services market. The regions covered in the augmented reality services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Augmented Reality Services Market Report 2025 Offer?
The augmented reality services market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology.
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