How has the augmented reality software and services market evolved, and where is it heading next?
The augmented reality software and services market size has grown exponentially in recent years. It will grow from $28.63 billion in 2024 to $45.14 billion in 2025 at a compound annual growth rate (CAGR) of 57.7%. The growth in the historic period can be attributed to market penetration in entertainment, enterprise adoption, rise of ar hardware, development of developer tools, improvement in user interface.
The augmented reality software and services market size is expected to see exponential growth in the next few years. It will grow to $298.07 billion in 2029 at a compound annual growth rate (CAGR) of 60.3%. The growth in the forecast period can be attributed to integration with 5g technology, expanded enterprise applications, expanded enterprise applications,, consumer-friendly ar apps, ar cloud development. Major trends in the forecast period include immersive gaming experiences, ar in retail and e-commerce, remote assistance and collaboration, education and training solutions, spatial computing advancements.
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What are the key drivers behind the rapid expansion of the augmented reality software and services market?
Augmented reality (AR) is increasingly used in various fields such as amusements, retail, entertainment, and medicine. In medicine, the practice of using AR software for surgery, and diagnosis has increased in recent years as it improves precision during operations, reduces medical errors, and gives doctors and patients a better understanding of complex medical problems. For instance, the surgeons and doctors at the Imperial College and St. Mary’s Hospital in London, have started practicing this method by using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries. Earlier, handheld scanners were used to locate major blood vessels near the wound, making the surgery difficult. Increase in use of AR in various fields drives the growth of the augmented reality software and services market.
What is the segmentation for the augmented reality software and services market?
The augmented reality software and services market covered in this report is segmented –
1) By Software Function: Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation, Other Software Functions
2) By Vertical: Aerospace And Defense, Medical, Commercial, Oil And Gas, Mining, Telecom, IT Or Data Centers, Enterprise, Consumer, Other Verticals
3) By End-User Type: Commercial, Consumer
Subsegments:
1) By Remote Collaboration: Real-Time Communication And Collaboration Tools, Virtual Meetings And Conferences, Remote Support And Troubleshooting
2) By Workflow Optimization: Task Automation Tools, Process Streamlining Solutions, Performance Monitoring And Analytics
3) By Visualization: 3D Visualization, Virtual Prototyping, Data Visualization And Analytics
4) By Documentation: Digital Manuals And Guides, AR-Based Documentation Tools, Real-Time Data Capture For Documentation
5) By 3D Modelling: 3D Object Scanning, 3D Model Creation Tools, Virtual Design And Prototyping
6) By Navigation: Indoor Navigation Systems, Location-Based AR Navigation, Real-Time Pathfinding Solutions
7) By Other Software Functions: Training And Simulation, Gamification For Learning, marketing And Customer Engagement Tools
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Who are the most influential companies in the augmented reality software and services market?
Major companies operating in the augmented reality software and services market include PTC Inc., Wikitude GmbH, Daqri LLC, Zugara Inc., Niantic Inc., Augmate Corporation, Ubimax GmbH, Upskill, Catchoom Technologies S.L., Aurasma, EON Reality Inc., Hewlett-Packard Development Company LP, Zappar Ltd., Immerseport, Infinity Augmented Reality Inc., Inglobe Technologies Arl, Jbknowledge Inc., Kudan, Magic Leap Inc., Marxent Labs LLC, Mortar Studios Ltd., Amazon Web Services Inc., Re’flekt GmbH, Scope Technologies Inc., Viewar GmbH, Atheer Inc., ARToolKit, Arway Corporation, CraftAR, EasyAR
What are the most influential trends expected to drive the augmented reality software and services market forward?
Major companies operating in the augmented reality software and services market are focusing on developing advanced products with simulate robot movement with a virtual gripper to gain a competitive edge. Simulating robot movement with a virtual gripper in augmented reality (AR) allows users to control and interact with the robot’s actions in real time, providing a hands-on experience for tasks like object manipulation. This technology combines real-world environments with virtual robotic movements for enhanced training or design visualization. For instance, in February 2024 Kuka AG, a Germany-based, robotics company, launched its innovative augmented reality (AR) software, KUKA.MixedReality, aims to enhance the setup and operation of robotic systems. This software merges real and virtual environments, allowing users to visualize robotic cells through their smartphones, thus facilitating faster, safer, and more intuitive robot startups.
What are the major regional insights for the augmented reality software and services market, and which region holds the top position?
Asia-Pacific was the largest region in the augmented reality (AR) software and services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the augmented reality software and services industry during the forecast period. The regions covered in the augmented reality software and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Augmented Reality Software and Services Market Report 2025 Offer?
The augmented reality software and services market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Augmented reality software and services refers to software and services that integrate digital information with the user’s real-time environment. Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology.
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