Automation Testing Market Outlook 2025-2034: Trends and Projections

Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early Purchase Your Competitive Edge Today!

What Does the Automation Testing Market Outlook Look Like?
The automation testing market, growing rapidly in recent years, is set to surge from $25.4 billion in 2024 to a significant $29.29 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 15.3%. This growth in the historic period can be attributed largely to increase in software development and releases, demand for faster time-to-market, growing complexity of software applications necessitating efficient bug detection and resolution, and notable adoption of agile and DevOps practices.

On a future-oriented note, the automation testing market size is predicted to see rapid multiplication in the coming years, expanding to an impressive $59.91 billion by 2029 at a compound annual growth rate (CAGR) of 19.6%. This projected growth can be traced back to the expansion of continuous testing in DevOps pipelines, growth in test automation for mobile and web applications, adoption of codeless test automation solutions, and an increased spotlight on test data automation.

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What Are the Pivotal Drivers in the Automation Testing Market Growth?
The projected growth in the automation testing market is fundamentally driven by the rising demand for automation of the testing process. Providing benefits such as time and resource efficiency, quick fault discovery, and continuous feedback, automation testing has caught the attention of businesses wanting to reduce software testing costs. The implementation of digitalization and automation tools also aids in reducing labor reliance, making way for the creation of new digitalized testing models leveraging state-of-the-art technologies like blockchain, IoT, 5G, cloud computing, robots, AI, and data science.

What Are the Key Segments in the Automation Testing Market?
The comprehensive report segments the automation testing market into:

1) By Component: Testing Type, Services
2) By Type: Functional Testing, Non-Functional Testing
3) By Service: Advisory, Consulting Services, Planning, and Development Services, Implementation Services, Managed Services
4) By End-User: IT and Telecommunication, BFSI, Healthcare, Retail, Transportation and Logistics, Aviation, Hospitality, Government, Energy, and Power

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Who Are the Major Players in the Automation Testing Market?
Key players in the automation testing market include giants such as Accenture plc., AFour Technologies Pvt Ltd., Applitools, Astegic Inc., Broadcom Inc., Capgemini, Cigniti Technologies Ltd., among others.

What Are the Emerging Trends in the Automation Testing Market?
Advanced technologies adoption ranks as the emerging trend in the automation testing market. Companies are adopting AI and Machine Learning to simplify and enhance usability of their automation testing services. For instance, TestGrid introduced an AI-based testing platform in 2023, simplifying the testing process and ensuring smooth operation of software.

Which Region Is Driving Growth in the Automation Testing Market?
North America holds the position of the largest region in the automation testing market in 2024, with Asia-Pacific marked as the fastest-growing region.

How Does the Automation Testing Market Research Report Define the Market?
Automation testing refers to a technique that employs automated testing software tools to execute a test case suite, replacing manual execution of the suite. It serves to reduce testing costs, deliver capabilities more quickly, and to improve the software’s efficacy, efficiency, and coverage. The Automation Testing Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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