This report is designed for companies and decision-makers seeking actionable insights on market size, growth, trends, and competitive strategies to drive expansion and success in the Automotive Noise, Vibration And Harshness Materials industry.
What is the expected value of the automotive noise, vibration and harshness materials market over the forecast period?
The automotive noise, vibration and harshness materials market size has grown strongly in recent years. It will grow from $13.51 billion in 2024 to $14.54 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to regulatory compliance, consumer demand for quieter vehicles, global automotive production growth, government support, market growth in emerging economies.
The automotive noise, vibration and harshness materials market size is expected to see strong growth in the next few years. It will grow to $19.9 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to electric vehicle (ev) growth, rise in autonomous vehicles, urbanization trends, rise in disposable income. Major trends in the forecast period include enhanced testing and measurement, integration of nvh simulation, multi-material solutions, customization for vehicle segments, integration of smart materials.
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What industry dynamics are acting as key growth drivers for the automotive noise, vibration and harshness materials market?
Rising demand from the electric vehicle industry is driving the growth of the automotive noise, vibration, and harshness materials market going forward. Electric vehicles refer to vehicles that use electricity to improve vehicle efficiency. Automotive noise, vibration, and harshness materials help electric vehicles with better performance have low noise and vibration and are comfortable and quiet to drive by optimizing the performance and design of the power system, magnetic brake, gearbox, and engine of electric vehicles. For instance, in January 2024, according to a report published by Kelley Blue Book, a US-based Cox Automotive company, in 2023, a record 1.2 million car buyers in the United States chose electric vehicles, which accounted for 7.6% of the entire U.S. vehicle market, up from 5.9% in 2022.
What are the fastest-growing segments in the automotive noise, vibration and harshness materials market forecast period?
The automotive noise, vibration and harshness materials market covered in this report is segmented –
1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users
Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives
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What are the top market trends driving innovation in the automotive noise, vibration and harshness materials industry?
Technological advancement is the key trend gaining popularity in the automotive noise, vibration and harshness materials market. Major companies operating in the automotive noise, vibration and harshness materials market are developing products with advanced technologies to strengthen their position in the automotive noise, vibration and harshness materials market. For instance, in June 2024, VI-grade, an Italy-based technology company, launched the DiM FSS simulator. The DiM FSS (Driver-in-the-Loop Full-Scale Simulator) from VI-grade is a cutting-edge simulation platform that incorporates real drivers into a realistic virtual environment, facilitating thorough testing of vehicle dynamics and driver interactions. This simulator allows engineers to assess vehicle performance across diverse scenarios, significantly lowering development costs and time while improving safety and precision.
Which major players hold significant market share in the automotive noise, vibration and harshness materials sector?
Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.
Which regional segments are forecasted to witness the fastest growth in the automotive noise, vibration and harshness materials market?
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2024. The regions covered in the automotive noise, vibration and harshness materials market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
How Can Companies Use The Automotive Noise, Vibration And Harshness Materials Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.
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