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Which emerging drivers are set to accelerate the growth of the ayurvedic herbal extract market further?
The rising preference for natural products and plant-based products is expected to propel the growth of the ayurvedic herbal extract market going forward. Natural and plant-based products refer to goods derived from natural sources, particularly plants, that are minimally processed and free from synthetic additives or chemicals. The need for natural and plant-based products is increasing due to health consciousness, environmental concerns, the clean label movement, and dietary shifts towards vegetarian and vegan lifestyles. Natural and plant-based products help ayurvedic herbal extracts align with their principles of using pure, natural ingredients to promote health and wellness, enhancing their appeal and efficacy for consumers seeking holistic and traditional medicine solutions. For instance, in 2022, according to the Plant Based Foods Association, a US-based trade organization, plant-based food dollar sales grew 6.6% in 2022 to $8 billion, up from $7.5 billion in 2021. Therefore, the rising preference for natural products and plant-based products is driving the growth of the Ayurvedic herbal extract market.
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What are the key factors influencing the forecasted market size of the ayurvedic herbal extract industry?
The ayurvedic herbal extract market size has grown strongly in recent years. It will grow from $48.47 billion in 2024 to $52.25 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to cultural heritage and tradition, increase in consumer awareness, government support and regulatory frameworks, rise in chronic health conditions, globalization and export opportunities.
The ayurvedic herbal extract market size is expected to see strong growth in the next few years. It will grow to $69.59 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to growing wellness and preventive healthcare, technological advancements in extraction and formulation, increasing consumer spending on natural products, expansion of distribution channels, research and development investments. Major trends in the forecast period include consumer preference for natural and organic products, technological advancements in extraction and formulation, increasing research and development activities, regulatory support and standardization, rising healthcare costs and focus on preventive health.
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Who are the leading competitors in the ayurvedic herbal extract market?
Major companies operating in the ayurvedic herbal extract market are Dabur India Limited, Aimil Pharmaceuticals Ltd., Emami Group, Charak Pharma Pvt. Ltd., Swanson Health Products Inc., Vasu Healthcare Pvt. Ltd., Nature’s Way Products Inc., Natural Remedies Pvt. Ltd., Gaia Herbs Inc., Maharishi AyurVeda Products International Inc., Organic India Private Limited, Sriveda Sattva Private Limited, Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kairali Ayurvedic Group, Patanjali Ayurved Limited, Sandu Pharmaceuticals Ltd., Botanic Healthcare Private Limited, Himalaya Global Holdings Ltd., Ayush Herbs Inc., Zandu Pharmaceuticals Works Ltd., Ancient Greenfiels Private Limited, Vicco Laboratories, Natreon Inc., Kerala Ayurveda Limited, Herbal Hills Wellness
Which emerging trends are set to transform the ayurvedic herbal extract market landscape?
Major companies operating in the ayurvedic herbal extract market are developing ayurvedic wellness products to cater to the growing consumer demand for natural health solutions, enhance their product portfolios, and capitalize on the increasing interest in holistic and traditional medicine practices. Ayurvedic wellness products leverage natural ingredients and traditional medicinal knowledge to balance the body, support overall health, and promote healing. For instance, in July 2024, Zydus Wellness, a Indian-based consumer goods company, introduced immunity-boosting drink, Complan Immuno-Gro. The Ayurvedic-based immune-boosting beverage Complan Immuno-Gro was introduced by Zydus Wellness with the goal of promoting children’s memory, growth, and immunity. It contains more than 20 Ayurvedic components, such as brahmi, ashwagandha, and amla, which are well-known for their health benefits, particularly in supporting the immune system. A focused marketing featuring South Indian actress Sneha was used to introduce the product in Tamil Nadu with the goal of raising awareness among parents about natural health options for typical seasonal immune issues, particularly in youngsters.
How do different geographies compare in terms of market share and growth potential in the ayurvedic herbal extract market?
Asia-Pacific was the largest region in the ayurvedic herbal extract market in 2023, and is expected to be the fastest-growing region in the forecast period. The regions covered in the ayurvedic herbal extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the ayurvedic herbal extract market are experiencing the fastest growth?
The ayurvedic herbal extract market covered in this report is segmented –
1) By Type: Ashwagandha, Ajwain, Bramhi, Ginseng, Cardamom, Cumin, Basil, Neem, Licorice Root, Other Types
2) By Form: Liquid Or Tinctures, Powders, Essential Oils, Other Forms
3) By Application: Food And Beverages, Personal Care And Cosmetics, Pharmaceutical And Nutraceutical, Animal Feed
Subsegments:
1) By Ashwagandha: Root Extract, Leaf Extract, Organic Ashwagandha Extract, Standardized Ashwagandha Extract (Withanolides), Ashwagandha Powder, Ashwagandha Capsules Or Tablets
2) By Ajwain: Ajwain Seed Extract, Ajwain Oil Extract, Standardized Ajwain Extract (Thymol), Ajwain Powder, Ajwain For Digestive Health Supplements
3) By Brahmi: Brahmi Leaf Extract, Brahmi Powder, Bacopa Monnieri Extract, Standardized Brahmi Extract (Bacosides), Brahmi Capsules OrTablets, Brahmi Oil For Hair Care
4) By Ginseng: Asian Ginseng (Panax Ginseng) Extract, American Ginseng Extract, Ginseng Root Powder, Standardized Ginseng Extract (Ginsenosides), Red Ginseng Extract, Ginseng Capsules Or Tablets
5) By Cardamom: Green Cardamom Extract, Black Cardamom Extract, Cardamom Oil Extract, Cardamom Powder, Standardized Cardamom Extract (Essential Oils)
6) By Cumin: Cumin Seed Extract, Cumin Oil Extract, Cumin Powder, Standardized Cumin Extract (Thymol), Cumin For Digestive Health Supplements
7) By Basil: Holy Basil (Tulsi) Extract, Tulsi Leaf Extract, Organic Basil Extract, Standardized Basil Extract (Ursolic Acid), Basil Oil Extract For Stress Relief, Basil Capsules Or Tablets
8) By Neem: Neem Leaf Extract, Neem Bark Extract, Neem Oil Extract, Organic Neem Extract, Standardized Neem Extract (Azadirachtin), Neem Powder For Skin Care
9) By Licorice Root: Licorice Root Extract, Standardized Licorice Extract (Glycyrrhizin), Licorice Root Powder, Organic Licorice Root Extract, Licorice Root For Respiratory Health, Licorice Extract Capsules Or Tablets
10) By Other Types: Turmeric Extract, Tulsi Extract, Amla Extract, Moringa Extract, Shatavari Extract, Gotu Kola Extract, Ginger Extract, Triphala Extract, Fenugreek Extract
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How is the ayurvedic herbal extract market defined?
Ayurvedic herbal extracts are potent, concentrated forms of medicinal plants used in ayurveda to promote health and treat various ailments. They are derived through specialized extraction processes and are valued for their rich content of bioactive compounds that provide therapeutic benefits in alignment with ayurvedic principles.
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