Overview and Scope
The baby care products market consists of sales of baby care products by entities (organizations, partnerships, and sole proprietors) that are used to keep the baby’s skin in good condition and to protect it from various skin issues. Baby products are intended to be used for infants and children under the age of three. Baby products are specially formulated to be mild, gentle, and non-irritating.
Sizing and Forecast
The baby care products market size has grown strongly in recent years. It will grow from $57.59 billion in 2024 to $63.28 billion in 2024 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.
The baby care products market size is expected to see strong growth in the next few years. It will grow to $91.7 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include eco-friendly and sustainable products, premium and niche products, customization, allergen awareness, packaging and design innovations.
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Segmentation & Regional Insights
The baby care products market covered in this report is segmented –
1) By Type: Baby Skin Care, Baby Hair Care Products, Bathing Products, Baby Tolitories, Baby Food And Beverages, Other Products
2) By Buyer Type: Institutional Buyers, Residential Buyers
3) By Distribution Channel: Online Platform, Departmental Stores, Specialized Stores, Supermarkets, Other Distribution Channels
Top 5 Major Players:
- Johnson & Johnson Services Inc
- The Procter & Gamble Company
- Kimberly-Clark Corporation
- The Himalaya Drug Company Ltd
- Beiersdorf AG, Unilever PLC
Europe was the largest region in the baby care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby care products market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increase in spending on infant care is contributing to the growth of the baby care products market. Infant care generally includes feeding, changing diapers, and taking care of the infant’s hygiene. Parents are spending more on baby care products for their babies to be hygienic and to prevent skin infections. For instance, according to Selzy, a Cyprus-based cloud email marketing platform , in May 2024, American parents with children under the age of five spent over $42 billion on childcare. Therefore, an increase in spending on infant care is driving the growth of the baby care products market.
Key Industry Players
Major companies operating in the baby care products market include Johnson & Johnson Services Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, The Himalaya Drug Company Ltd., Beiersdorf AG, Unilever Plc, Nestle SA, Abbott Laboratories, Pigeon Corporation, Artsana Group, Dabur International Ltd., Sebapharma GmbH & Co. KG, Unicharm Corporation, Danone SA, Avon Products Inc., L’Oreal SA, Burt’s Bees Inc., Me N Moms Private Ltd., LUV N Care Ltd., ASF Global LLC, Baby Boom Consumer Products Inc., Elung Industrial Co Ltd., Bayerische Motoren Werke AG, Haverty Furniture Companies Inc., Luv Furniture Liberty Hfu, Ric Care Solutions Ltd., Krones AG, Gerber Products Company, Chicco, Munchkin Inc.
The baby care products market report table of contents includes:
1. Executive Summary
2. Baby Care Products Market Characteristics
3. Baby Care Products Market Trends And Strategies
4. Baby Care Products Market – Macro Economic Scenario
5. Global Baby Care Products Market Size and Growth
…..
31. Global Baby Care Products Market Competitive Benchmarking
32. Global Baby Care Products Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Baby Care Products Market
34. Baby Care Products Market Future Outlook and Potential Analysis
35. Appendix
List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Baby Care Products Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Baby Care Products Market, Segmentation By Buyer Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Baby Care Products Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
…
Table 74: Johnson & Johnson Services Inc. Financial Performance
Table 75: The Procter & Gamble Company Financial Performance
Table 76: Kimberly-Clark Corporation Financial Performance
Table 77: The Himalaya Drug Company Ltd. Financial Performance
Table 78: Beiersdorf AG Financial Performance
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