Overview and Scope
A baby carrier is a sling or backpack that is used to carry babies on the back or the chest. It is a carrying appliance used by adults to hold infants close to their bodies.
Sizing and Forecast
The baby carriers market size has grown steadily in recent years. It will grow from $0.9 billion in 2023 to $0.95 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to changing lifestyle trends, safety and comfort, rising birth rates, product innovation, parental involvement trends..
The baby carriers market size is expected to see strong growth in the next few years. It will grow to $1.16 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to eco-friendly and sustainable materials, global population trends, e-commerce expansion, health and wellness focus, cultural influences.. Major trends in the forecast period include integration of baby health and wellness features, online retail and direct-to-consumer sales, customization options, safety standards and certifications, collaborations with parenting influencers..
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Segmentation & Regional Insights
The baby carriers market covered in this report is segmented –
1) By Types: Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, Backpack Carriers
2) By Price Point: Mass, Premium
3) By Sales Channel: Supermarkets And Hypermarkets, Specialty Stores, Online Stores, Other Sales Channels
North America was the largest region in the Baby Carriers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The growing number of nuclear households is expected to propel the growth of the baby carrier market going forward. A nuclear household refers to a unit of the family made up of two parents and their offspring but excluding grandparents, aunts, uncles, etc. Baby carriers are a great tool for working mothers and those with a nuclear family as it helps to carry their children and work on household chores. So, the increasing number of nuclear families will rise the demand for baby carriers. For instance, in June 2022, according to the Australian Bureau of Statistics, an Australia-based independent constitutional organization, there were 7.3 million households that existed in June 2022, an increase of 1 million (15.3%) from June 2012. Of these, 6.2 million (84.2%) were couple-headed households, and 1.0 million (14.2%) were one-parent households, with single mothers making up 79.9% of them. Therefore, the growing number of nuclear households is driving the baby carrier market.
Key Industry Players
Major companies operating in the baby carrier market are adopting a strategic partnership approach, aiming to bring together their craftmanship to create an innovative and unique baby carrier. Strategic partnerships refer to a process in which companies leverage each other’s strengths and resources to achieve mutual benefits and success. For instance, in October 2023, FENDI Kids, an Italy-based brand that manufactures baby carriers and other baby products, announced a collaboration with Ergobaby Inc. to launch the Ergobaby x FENDI Kids Omni Breeze Baby Carrier. The Ergobaby x FENDI Kids Omni Breeze Baby Carrier embodies fashionable utility. It is meticulously constructed with the famous FF logo print in the trademark tobacco color, effortlessly combining FENDI flair with Ergobaby’s renowned design. The trademark Omni Breeze Baby Carrier model, reimagined for the partnership, gives all the carrying options a parent needs as the baby develops, from newborns to toddlers, keeping the baby near while staying hands-free. The Ergobaby x FENDI Kids Baby Carrier has four adjustable carrying positions: front facing in, front facing out, side, and back, as well as a privacy hood for sun protection and nursing. The crossable shoulder straps and padded lumbar support provide additional back support for the carrier, while the integrated side pockets keep all essentials close at hand. Ergobaby, Inc. is a US-based company that manufactures baby carriers.
The baby carriers market report table of contents includes:
1. Executive Summary
2. Baby Carriers Market Characteristics
3. Baby Carriers Market Trends And Strategies
4. Baby Carriers Market – Macro Economic Scenario
5. Global Baby Carriers Market Size and Growth
..
31. Global Baby Carriers Market Competitive Benchmarking
32. Global Baby Carriers Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Baby Carriers Market
34.Baby Carriers Market Future Outlook and Potential Analysis
35. Appendix
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