Baby Food Market 2024 | Size, Top Trends, Growth, Share, Key Drivers | Pfizer Inc., Johnson & Johnson, Roche Holding AG, AbbVie Inc., Bayer AG

Overview and Scope
The baby food refer to the food products consumed by kids and infants. Baby food is any smooth, easily swallowed food that is created specifically for infants between the ages of four to six months and two years.

Sizing and Forecast
The baby food market size has grown strongly in recent years. It will grow from $49.26 billion in 2023 to $52.62 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to changing lifestyles, nutritional awareness, working mothers, pediatric recommendations, convenience and portability.

The baby food market size is expected to see strong growth in the next few years. It will grow to $68.34 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to organic and natural products, homemade baby food trends, allergen-free options, sustainability and eco-friendly packaging, online sales and delivery. Major trends in the forecast period include clean label products, organic and natural ingredients, allergen-free options, global flavors and ethnic diversity, eco-friendly packaging.

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Segmentation & Regional Insights
The baby food market covered in this report is segmented –
1) By Type: Milk Formula, Dried Baby Food, Ready to Feed Baby Food, Other Types
2) By Category: Organic, Conventional
3) By Distribution Channel: Hypermarkets, Supermarkets, Drug Stores, Specialty Stores, Online

Top Major Players

Pfizer Inc.

Johnson & Johnson

Roche Holding AG

AbbVie Inc.

Bayer AG

Asia-Pacific was the largest region in the baby food market in 2023 and is expected to be the fastest-growing region in the forecast period. The regions covered in the baby food market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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Major Driver Impacting Market Growth
The increasing working women population is significantly driving the growth of the baby food market. The working women depend highly on baby food to keep their babies with proper nutrition as they cannot spend more time at home, leading to an increase in the demand for baby food. For instance, in September 2022, according to Bureau of Labor Statistics, a US-based government agency, the number of employed women (16 years and above) in September 2021 was 72295000 which increased to 74349000 in September 2022. Hence, the growing working women population is expected to drive the growth of the baby food market in the coming years.

Key Industry Players
Major companies operating in the baby food market include Abbott Nutrition, Bellamy Organics, Danone SA, Hero MotoCorp, Mead Johnson & Company LLC, Nestle SA, Perrigo Company plc, Royal FrieslandCampina NV, Hain Celestial Group Inc., Reckitt Benckiser Group plc, Kraft Heinz Company, Campbell Soup Company, Inner Mongolia Yili Industrial Group Company Ltd., Bristol-Myers Squibb Company, Deutsches Milchkontor GmbH, H.J. Heinz Company, Inner Mongolia Yili Industrial Group Co Ltd., SMA Nutrition, Aptamil, HiPP Gmbh & Co, Ella’s Kitchen Group Ltd., Holle Baby Food, BUBS Australia Ltd., Happy Tot, NurturMe, Peter Rabbit Ltd., Pure Spoon, Serenity Kids Inc., Earth’s Best Organic, Sprout Social Inc.

The baby food market report table of contents includes:

1. Executive Summary

2. Baby Food Market Characteristics

3. Baby Food Market Trends And Strategies

4. Baby Food Market – Macro Economic Scenario

5. Global Baby Food Market Size and Growth

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32. Global Baby Food Market Competitive Benchmarking

33. Global Baby Food Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Baby Food Market

35. Baby Food Market Future Outlook and Potential Analysis

36. Appendix