The baby powder market, known for its strong growth in recent years, is poised to continue its positive momentum. It is projected to grow from $1.56 billion in 2024 to $1.69 billion in 2025, indicating a compound annual growth rate (CAGR) of 8.4%. Factors contributing to this upward trend include increased birth rates, lifestyle changes, rising awareness of product safety, health and wellness trends, and urbanization.
Moreover, the baby powder market is expected to accelerate its growth in the coming years, reaching $2.56 billion in 2029 with a compound annual growth rate (CAGR) of 11.0%. This forecasted surge can be attributed to the expansion of e-commerce, digital parenting platforms, greater numbers of working women, and increased disposable income levels.
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What’s Driving The Baby Powder Market Growth?
The rise in demand for baby hygiene products significantly contributes to the baby powder market’s growth. Baby powder functions as a cleaning agent that absorbs moisture and prevents bacterial growth, playing an integral role in promoting child hygiene and preventing diseases. This necessity has become even more important due to the ongoing COVID-19 pandemic.
What Major Segments Are Covered In The Global Baby Powder Market?
1) By Product: Talc-Based, Talc-Free
2) By Distribution Channel: Online, Offline
3) By End User: Infant, Toddler
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Which Are The Major Players In The Baby Powder Market?
Prominent companies operating in the baby powder market encompass Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt’s Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, and many more.
What Trends Are Emerging In The Baby Powder Market?
Major companies are focusing on product innovation, such as Vivvi and Bloom, to gain a competitive edge in the market. Developed by Johnson & Johnson, the US-based pharmaceutical industry company, Vivvi and Bloom serves as a talc-free baby powder containing natural ingredients beneficial for babies.
Which Region Dominates The Baby Powder Market?
In 2024, Asia-Pacific was identified as the largest and the fastest-growing region in the baby powder market. However, the report also covers other significant regions, including Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Baby Powder Market Report 2025 Offer?
Baby powder, mainly composed of talc or corn starch, is used to absorb moisture and relieve skin chafing, providing a fresh and dry feel. Similarly, its role in preventing diaper rashes on a baby’s skin is noteworthy. The Baby Powder Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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