Overview and Scope
Baby toiletries are used for baby hygiene and cleaning. Baby toiletries refer to products used for bathing the baby or taking care of their skin, hair, or nails. They need specially formulated products such as proper skin care, hair care, and bathing, which can prevent skin damage and improve the baby’s appearance.
Sizing and Forecast
The baby toiletries market size has grown rapidly in recent years. It will grow from $32.27 billion in 2023 to $35.62 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.
The baby toiletries market size is expected to see rapid growth in the next few years. It will grow to $52.34 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to economic growth, e-commerce growth, increasing population of working women, increasing disposable income. Major trends in the forecast period include smart baby toiletries, multi-functionality, sustainability and eco-friendly packaging, natural and organic products, personalization.
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Segmentation & Regional Insights
The baby toiletries market covered in this report is segmented –
1) By Product Type: Skin Care Products, Hair Care Products, Diaper, Wipes, Bathing Product, Other Product Types
2) By Distribution Channel: Hypermarkets, Chemist and Pharmacy Stores, E-Commerce, Other Distribution Channel
3) By End-User: New Born, Infants, Toddlers
Top Major Players
Johnson & Johnson Private Limited
Kimberly-Clark Worldwide Inc.
The Procter & Gamble Company
Beiersdorf AG
Unilever PLC
Europe will be the largest region in the baby toiletries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising awareness of various health-related issues is expected to propel the growth of the baby toiletries market going forward. Babies encounter health-related issues like skin dryness, eczema, bacterial, fungal infections, and others. In order to avoid such health-related issues, baby toiletry products like baby shampoos, soaps, lotions, powders, diapers, diaper rash cream, wet wipes, cotton balls, hairbrushes, and nail clips for babies are used. For instance, in 2021, according to the American Academy of Pediatrics, a US-based academy of pediatrics, 1 in 10 children suffer from eczema (also called atopic dermatitis), a skin condition characterized by dryness, redness, and itchiness. Therefore, the rising awareness of various health-related issues is driving the growth of the baby toiletries market.
Key Industry Players
Major companies operating in the baby toiletries market include Johnson & Johnson Private Limited, Kimberly-Clark Worldwide Inc., The Procter & Gamble Company, Beiersdorf AG, Unilever plc, The Himalaya Drug Company, Cotton Babies Inc., Hengan International Group Company Limited, Dabur Limited, Avon Healthcare Limited Company, Reckitt Benckiser Group PLC, Artsana S.p.A, Burt’s Bees Inc, California Baby Inc., Svenska Cellulosa Aktiebolaget SCA., The Honest Company Inc., Earth Mama Organics LLC, Mustela, Babyganics Inc., Galderma Laboratories L.P., Episencial LLC ., Babo Botanicals LLC ., Baja Baby Inc., Bioderma Laboratories ., L’Oreal USA Inc., Artsana USA Inc., Dr. Bronner’s Magic Soaps, Erbaviva LLC.
The baby toiletries market report table of contents includes:
1. Executive Summary
2. Baby Toiletries Market Characteristics
3. Baby Toiletries Market Trends And Strategies
4. Baby Toiletries Market – Macro Economic Scenario
5. Global Baby Toiletries Market Size and Growth
………………………….
31. Global Baby Toiletries Market Competitive Benchmarking
32. Global Baby Toiletries Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Baby Toiletries Market
34. Baby Toiletries Market Future Outlook and Potential Analysis
35. Appendix
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