Baby Wipes Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Baby Wipes Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Baby Wipes Global Market Report 2024, The baby wipes market size has grown strongly in recent years. It will grow from $5.73 billion in 2023 to $6.07 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to change in consumer lifestyles, hygiene awareness, convenience and portability, increased working mothers, e-commerce growth, awareness of skin sensitivity.

The baby wipes market size is expected to see strong growth in the next few years. It will grow to $7.85 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rising health and environmental concerns, preference for biodegradable products, cultural shifts in parenting practices, product differentiation, increasing urbanization. Major trends in the forecast period include innovation in material and design, packaging innovations, marketing and advertising, product innovation, collaborations and partnerships.

Rising consumer expenditure on baby care products is driving the growth of the baby wipes market. For instance, in June 2023, according to the Australian Institute of family Studies, an Australia-based government statutory agency 29% of families that saw an increase in costs under the package, the average proportion of gross income spent on child care rose from 2.9% to 4.0%. Some of the reasons for the increase in the expenditure on baby care products are an increase in the disposable income of consumers, an increase in birth rates, increased awareness of the benefits of baby care products, and an increase in the number of working women. So, all these reasons are contributing to the rise in the expenditure on baby care products, which is driving the growth of the baby wipes market.

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The baby wipes market covered in this report is segmented –

1) By Type: Dry Baby Wipes, Wet Baby Wipes

2) By Material: Natural, Blended, Synthetic

3) By Technology: Wetlaid Baby Wipes, Airlaid Baby Wipes, Spunlace Baby Wipes

4) By Packaging: Plastic Cases, Tub

5) By Distribution Channel: Hypermarkets, Pharmacies, Online Stores

Major companies operating in the baby wipes market are focusing on innovative solutions, such as skin-sensitive wipes, to address specific skincare needs and enhance the user experience. Skin-sensitive wipes are a gentle cleansing product designed for delicate or easily irritated skin. For instance, in September 2021, WaterWipes, an Ireland-based provider of baby wipes, launched ABCs of Baby Skin, a comprehensive and dermatologist-approved resource to help parents access trusted information as they care for their babies’ delicate skin. With the ABCs of Baby Skin, WaterWipes hopes to reassure and empower parents to recognize and help baby if they experience a common skin condition.

The baby wipes market report table of contents includes: