How much is the bath bomb market worth, and how is it expected to expand?
The bath bomb market size has grown strongly in recent years. It will grow from $1.57 $ billion in 2024 to $1.71 $ billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to the rising popularity of home spa experiences, increasing consumer interest in luxury personal care products, growing awareness of natural and organic ingredients, the influence of social media and beauty influencers, and the introduction of innovative and diverse bath bomb formulations.
The bath bomb market size is expected to see strong growth in the next few years. It will grow to $2.37 $ billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for customized and personalized bath products, the expansion of e-commerce platforms, rising consumer preference for eco-friendly and sustainable products, the growth of wellness and self-care trends, and increasing disposable income. Major trends in the forecast period include the adoption of eco-friendly and biodegradable packaging, development in personalized and customized bath bomb formulations, integration of wellness-focused ingredients, expansion into new and innovative scent and color combinations, and heightened focus on vegan and cruelty-free product offerings.
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Which industry factors have accelerated the bath bomb market’s expansion?
The growth in the personal care sector is expected to propel the growth of the bath bomb market going forward. The personal care sector provides a diverse range of products and services to improve and maintain an individual’s look and personal cleanliness. The growth in the personal care sector is in light due to consumer preferences, e-commerce growth, aging populations, and health and wellness awareness. Bath bombs improve the bathing experience by releasing calming aromas and healthy chemicals, which promote relaxation and stress alleviation. They frequently contain moisturizing ingredients, essential oils, and vitamins, providing multipurpose skincare advantages for those promoting wellness and self-care. For instance, in July 2024, according to a report published by the British Beauty Council, a UK-based organization, in 2023, the personal care sector contributed £27.2 billion ($30.44 billion) to the GDP, marking an 11% rise compared to 2022. This growth is attributed to a 10% increase in household spending on personal care products and services in the UK. Therefore, the growth in the personal care sector is driving the growth of the bath bomb market.
What are the primary segments of the bath bomb market?
The bath bombmarket covered in this report is segmented –
1) By Type: Natural Or Organic, Synthetic
2) By Fragrance: Fruity, Floral, Woody, Citrus, Herbal, Other Fragrances
3) By Functionality: Relaxation And Stress Relief, Energizing And Refreshing, Moisturizing And Nourishing
4) By Distribution Channel: Online Retail, Specialty Stores, Supermarkets Or Hypermarkets, Convenience Stores
5) By End-Use: Residential, Commercial
Subsegments:
1) By Natural or Organic Bath Bombs: Herbal Bath Bombs, Essential Oil Bath Bombs, Mineral Bath Bombs, Clay-Based Bath Bombs, Fruit/Vegetable Extract Bath Bombs, Flower Petal Bath Bombs, Paraben-Free Bath Bombs, Sulfate-Free Bath Bombs, Cruelty-Free Bath Bombs, Vegan Bath Bombs
2) By Synthetic Bath Bombs: Artificial Fragrance Bath Bombs, Glitter Bath Bombs, Dye-Based Bath Bombs, Foaming Bath Bombs, Color-Changing Bath Bombs, Fizzy Bath Bombs, Preservative-Added Bath Bombs, Surfactant-Enhanced Bath Bombs, Synthetic Oil-Infused Bath Bombs
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Which firms are leading the bath bomb market?
Major companies operating in the bath bomb market are Bath & Body Works, Lush, Rituals Cosmetics Enterprise B.V., Crabtree & Evelyn, Kiehl’s, Nubian Heritage, Bomb Cosmetics, Herbivore Botanicals LLC, Pacha Soap Co., Dr. Teal’s, Bubbles & Balms, Lola Soap, Moon Valley Organics, Charmed Aroma, Cocoon Apothecary, LifeAround2Angels, MION Artisan Soap Co., Soap & Glory, Hugo Naturals, Fizz Fairy Krazycolours Inc., Blackbird Grove, SALUS
Which market trends are set to define the future of the bath bomb market?
Major companies operating in the bath bomb market are focused on developing advanced products, such as the innovative post-workout bath bomb, to enhance the bathing experience and cater to specific consumer needs, such as muscle recovery and relaxation. An innovative post-workout bath bomb is a specialized bath product designed to aid muscle recovery and relaxation, often formulated for cold water use to soothe soreness after exercise. For instance, in May 2024, Lush, a UK-based provider of beauty products launched 29 new bath bombs, including a post-workout bomb tailored for cold water recovery and a baby-friendly bath bomb featuring a solid shampoo bar. The collection includes an innovative post-workout bath bomb designed for cold water bathing and an adorable baby-friendly option with a mini solid shampoo bar tucked inside.
Which geographic trends are shaping the bath bomb market, and which region has the highest market share?
North America was the largest region in the bath bomb market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bath bomb market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Bath Bomb Market Report 2025 Offer?
The bath bomb market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A bath bomb is a compact, effervescent product that dissolves in bathwater and is typically composed of baking soda, citric acid, and other ingredients such as essential oils, fragrances, and colorants. It fizzes upon contact with water and dissolves. The bath bomb releases its ingredients, creating a fragrant, visually pleasing experience while delivering moisturizing and skin-softening effects.
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