beard care products market share, beard care products market forecast, beard care products market analysis, beard care products market, beard care products industry, global beard care products market size
At what pace is the beard care products market growing, and what is its estimated value?
The beard care products market size has grown strongly in recent years. It will grow from $16.08 billion in 2024 to $17.22 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to increased emphasis on personal care and hygiene, increased focus on personal care and grooming among men, expansion of online retail channels, growth in social media influence, and rising interest in beard grooming kits.
The beard care products market size is expected to see strong growth in the next few years. It will grow to $22.46 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to growing expenditure on beard grooming products, rising image-consciousness and awareness, increasing popularity of beards, increasing e-commerce industry, and increasing disposable income. Major trends in the forecast period include technological advancements, natural and organic ingredients, beard dyes, sustainable packaging, and beard care subscriptions.
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What are the top drivers to the rising demand in the beard care products market?
The growing awareness of personal grooming is expected to propel the growth of the beard care products market going forward. The cultural shift towards self-care and the desire to maintain a polished appearance for professional and personal reasons have contributed to the personal grooming market. Beard care products are essential in personal grooming as they help keep the health and appearance of facial hair. These products, such as beard oils, balms, and conditioners, hydrate and soften the beard, reducing itchiness and dryness. It also promotes healthy beard growth and prevent dandruff and split ends. For instance, in September 2022, according to the Global Cosmetic Industry, a US-based business information resource for the beauty, personal care, and wellness industries, states that 56% percent of males surveyed spend between $26 and $100 per month on personal care products, with 35% purchasing a mix of high-end and low-cost items and 69% of males buy grooming items for themselves, while only 4% delegate those decisions to their spouse or another family member. Therefore, the awareness of personal grooming drives the growth of the beard care products market.
How is the beard care products market segmented?
The beard care products market covered in this report is segmented –
1) By Type: Beard Wash, Beard Oil, Beard Wax, Other Types
2) By Category: Conventional, Organic
3) By Distribution Channel: Store-Based, Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Non-Store Based, Other Distribution Channels
Subsegments:
1) By Beard Wash: Beard Cleansing Shampoos, Beard Wash Bars, Beard Foams And Gels
2) By Beard Oil: Organic Beard Oil, Beard Growth Oil, Beard Conditioning Oil, Scented Beard Oil
3) By Beard Wax: Styling Beard Wax, Beard Balm And Wax Combos, Organic Beard Wax
4) By Other Types: Beard Comb And Brush, Beard Conditioner, Beard Trimmer And Grooming Tools, Beard Growth Serums, Beard Shaping Tools
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Who are the top competitors in the beard care products market?
Major companies operating in the beard care products market are Unilever PLC, Edgewell Personal Care, Liberty Premium Grooming Co, L’Oreal S.A., Jack Black, Scotch Porter, Cremo Styling, Beardbrand, Texas Beard Company, Proraso, Murdock London, The Man Company, The Bearded Bastard LLC., Smoky Mountain Beard Co., Badass Beard Care, Zeus Beard Products, Honest Amish, Wild Willies, Percy Nobleman, Billy Jealousy, Mr Natty, Revlon Inc
What significant trends should we anticipate in the beard care products market over the forecast period?
Major companies operating in the beard care products market are focused on developing high-end quality beard oil to differentiate themselves and cater to the growing demand for high-quality grooming solutions. High-end beard oil is a premium-quality grooming product designed to nourish, soften, and condition facial hair and the skin beneath it. For instance, in February 2023, Grizzly Adam, a UK-based company that provides premium beard care products, launched Seduction beard oil. This distinctive blend is crafted to captivate with a rugged yet sophisticated scent profile, evoking the spirit of adventure and masculinity. It is formulated with natural oils such as argan and jojoba. Seduction nourishes and softens beards, leaving a lingering, alluring aroma that sets them apart in the grooming landscape.
Which regional trends are influencing the beard care products market, and which area dominates the industry?
Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beard care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Beard Care Products Market Report 2025 Offer?
The beard care products market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Beard care products refer to a range of grooming and maintenance items specifically designed to promote the health, appearance, and manageability of facial hair, particularly beards. Beard care products contain vitamins and nutrients that promote healthier, fuller beard growth. Moisturizing elements in beard care products also ease the discomfort and irritation of beard growth.
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