Benefits navigation platforms refer to digital platforms that assist members in exploring benefits and enable employers to track usage and engagement. The benefits navigation platforms provide personalized solutions to help members navigate their benefits, allow employers to understand utilization, and improve employee engagement.
Sizing and Forecast
The benefits navigation platform market size has grown strongly in recent years. It will grow from $10.82 billion in 2023 to $11.79 billion in 2024 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to increasing employee benefit complexity, diverse workforce needs, healthcare cost transparency, rising healthcare costs, employee engagement initiatives, enhanced user experience.
The benefits navigation platform market size is expected to see strong growth in the next few years. It will grow to $16.41 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to workforce well-being programs, digital transformation in hr, remote work considerations, global workforce management, personalized well-being journeys, financial wellness integration. Major trends in the forecast period include machine learning integration, real-time analytics, blockchain for data security, artificial intelligence in benefits communications.
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Segmentation & Regional Insights
The benefits navigation platform market covered in this report is segmented –
1) By Type: For Employers, For Employees
2) By Solution: Software, Services
3) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Industry Vertical: Retail, Healthcare, Financial Services, Manufacturing, IT And Telecom, Public Sector, Other Industry Verticals
North America was the largest region in the benefits navigation platform market in 2023. The regions covered in the benefits navigation platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising growth of cloud-based solutions is expected to propel the growth of the benefits navigation platform market going forward. A cloud-based solution refers to the programs, storage spaces, on-demand services, computer networks, and other services accessible through another provider’s shared cloud computing framework using an internet connection. Benefit navigation platforms, such as employee benefits software, are a class of cloud-based human resource solutions that assist businesses in managing and executing their employee benefits strategies. For instance, in June 2023, according to the Australian Bureau of Statistics, an Australia-based government agency for statistics, 85% of firms in Australia are using information and communication technologies (ICTs) in 2022, which is an increase from 69% of enterprises in 2020 Out of which, 59% were using cloud-based solutions. Therefore, the rising growth of cloud-based solutions is driving the growth of the navigation platform market.
Key Industry Players
Major companies operating in the benefits navigation platform market report are Optum Inc., Aon, Gallagher, Alight Solutions LLC, LifeWorks Inc., Sharecare Inc., Quantum Health, Accolade Inc., HealthEquity, Discovery Benefits, Empyrean Benefit Solutions, HealthJoy LLC, Benefitfocus Inc., Limeade Inc., ConnectYourCare, PayFlex, Castlight Health Inc., Benefit Resource Inc., Evive Health LLC, Maestro Health, Fidelity Investments, ThrivePass, Rightway Healthcare Inc., HealthWell Solutions LLC, Navigation Benefits LLC, Health Advocate Inc.
The benefits navigation platform market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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