Overview and Scope
A beverage premix is a pre-packaged mixture of ingredients designed to be easily combined with a liquid, usually water or milk, to create a ready-to-consume beverage. These premixes typically contain a combination of ingredients that contribute to the desired flavor, aroma, texture and overall beverage experience.
Sizing and Forecast
The beverage premix market size has grown strongly in recent years. It will grow from $61.77 billion in 2023 to $65.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to changing consumer preferences, increasing urban population, rising disposable income, busy lifestyles, health and wellness .
The beverage premix market size is expected to see strong growth in the next few years. It will grow to $82.54 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to e-commerce growth, global travel and tourism, increasing government support for the food and beverage industry, growing demand for convenience, rising disposable incomes. Major trends in the forecast period include increasing product innovation, functional ingredients, digital engagement, plant-based and alternative ingredients, low-sugar and healthier optinal products, collaborations with influencers and celebrities.
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Segmentation & Regional Insights
The beverage premix market covered in this report is segmented –
1) By Type: Tea Premix; Coffee Premix; Soup Premix; Healthy Drinks Premix; Milk Based Premix; Alcoholic Beverages; Other Types
2) By Form: Paste; Powder; Granules; Liquid
3) By Distribution Channel: Hypermarket And Supermarket; Convenience Stores; Online Channels; Specialty Stores; Other Distribution Channels
North America was the largest region in the beverage premix market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in beverage premix market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
Increasing demand for healthy drinks is expected to propel the growth of the beverage premix market going forward. A healthy drink is a beverage that provides nutritional value and contributes positively to an individual’s overall well-being. Beverage premixes give a healthy option with additional benefits beyond convenience formulated to provide nutritional value and health-promoting ingredients while maintaining the ease of preparation made with nutrient-rich ingredients, reduced added sugars and balanced nutrition. For instance, in 2021, according to the Government of Canada, a Canada-based government agency, the retail sales of energy drinks are expected to increase from $14,150.4 million in 2020 to $20,733.9 million in 2025. Further, reduced sugar sports drink retail sales are expected to grow from $1,401.3 in 2020 to $1,684.6 in 2025. Therefore, the increasing demand for healthy drinks is driving the growth of the beverage premix market.
Key Industry Players
Major players in the beverage premix market are Nestle S.A., PepsiCo Inc., Unilever PLC, The Coca-Cola Co., Mondelez International Inc., Starbucks Corporation, The Kraft Heinz Company, Keurig Dr Pepper Inc., The Hershey Company, Ajinomoto Co. Inc., ITO EN Ltd., Dunkin’ Brands Inc., Wagh Bakri Tea Group, CCL Products Ltd., Tata Coffee Limited, Girnar Food And Beverages Private Limited, Panama Foods, Neel Beverages Pvt Ltd., Tweak Beverages, Om Sai Foods Pvt. Ltd., The Cup Republic, Nandram Corporation, Kartin Tea, Exotica Foods Pvt. Ltd., Plus Beverages.
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