What is the current size and annual growth rate of the bidets market?
The bidets market size has grown strongly in recent years. It will grow from $28.62 billion in 2024 to $30.56 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to increasing awareness of personal hygiene and health benefits, growth in environmental concerns leading to reduced toilet paper usage, rise in adoption of smart home technologies, expansion of e-commerce platforms, greater emphasis on bathroom luxury and comfort, pandemic-driven focus on cleanliness and sanitation.
The bidets market size is expected to see strong growth in the next few years. It will grow to $39.25 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to continued technological advancements in smart bidet features, increasing urbanization, rising disposable incomes, growth in acceptance and normalization of bidet usage in western markets, enhanced marketing and education efforts about bidet benefits, expansion of product lines to include more affordable and versatile options, government initiatives promoting water conservation and sustainability, expansion into emerging markets with rising standards of living. Major trends in the forecast period include increased use of IoT-enabled bidets with advanced features like remote control, customizable settings, and health monitoring, development of water-saving bidets, the introduction of ergonomic designs, heated seats, and air dryers to enhance user comfort and convenience, the launch of more budget-friendly models, customizable bidet features tailored to individual preferences and needs.
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Which major factors have contributed to the expansion of the bidets market?
The increasing geriatric population is expected to propel the growth of the bidets market going forward. The geriatric population refers to individuals typically aged 65 years and older, characterized by specific health considerations related to aging. The geriatric population is rising due to advancements in healthcare, leading to longer life expectancy and declining birth rates in many regions globally. Bidets enhance hygiene and comfort for the geriatric population by providing an easy-to-use and gentle alternative to toilet paper, particularly beneficial for those with limited mobility or health conditions. For instance, in October 2022, according to the World Health Organization, a Switzerland-based health agency, the global population aged 60 years and over is set to increase significantly, from 1 billion in 2020 to 1.4 billion by 2030, reaching 2.1 billion by 2050. Concurrently, the number of individuals aged 80 years or older is expected to triple, reaching 426 million by 2050. Therefore, the increasing geriatric population is driving the growth of the bidets market.
How is the bidets market segmented?
The bidets market covered in this report is segmented –
1) By Type: Ceramic Bidets, Over The Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Other Types
2) By Category: Electronic, Manual
3) By Distribution Channel: Stores-Based, Non-Store-Based
4) By End Use: Residential, Commercial
Subsegments:
1) By Ceramic Bidets: Standalone Ceramic Bidets, Integrated Ceramic Bidets (Combined With Toilets), Wall-Mounted Ceramic Bidets
2) By Over The Rim Bidets: Non-electric Over The Rim Bidets, Electric Over The Rim Bidets
3) By Toilet Seat Bidets: Electric Toilet Seat Bidets, Non-Electric Toilet Seat Bidets, Heated Toilet Seat Bidets, Bidet Toilet Seats With Remote Control
4) By Handheld Bidets: Handheld Sprayer Bidets, Manual Handheld Bidet Sprayers, Adjustable Pressure Handheld Bidets
5) By Portable Bidets: Battery-Operated Portable Bidets, Manual Portable Bidets, Travel Bidets With Rechargeable Features
6) By Other Types: Smart Bidets, Integrated Smart Toilet Bidets, Combination Shower And Bidet Systems
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Who are the top competitors in the bidets market?
Major companies operating in the bidets market are Panasonic Corporation, LIXIL Corporation, Kohler Co, Toto Ltd., Geberit International AG, ROCA Group, Villeroy & Boch AG, Boss Bidet, Duravit AG, Bemis Manufacturing Co., Noken Design S A, Laufen Bathrooms AG, Brondell Inc., RinseWorks Inc, Luxe Bidet, Caroma Industries, Drummond Bathroom Ltd., Ludwig s.r.l.s., Infinity Bidet, Xiamen Soothingware Sanitary Co. Ltd.
Which key trends are expected to influence the bidets market in the coming years?
Major companies operating in the bidets market are developing innovative toilet systems, such as the 360° self-clean mode, to enhance hygiene and convenience. The 360° self-clean mode is a feature in some devices that uses a comprehensive cleaning mechanism to ensure all areas and components are thoroughly sanitized. For instance, in July 2022, LUXE Bidet, a US-based bidet provider, launched the next-generation NEO Plus line. This new line features patented technologies aimed at enhancing the user experience and hygiene. The new models, which include the NEO 120 Plus, NEO 185 Plus, and NEO 320 Plus, offer advanced features such as a 360° self-clean mode that simultaneously cleans both the nozzles and the guard gate. The EZ-Lift design allows for easy removal of the bidet for thorough toilet bowl cleaning, distinguishing it from traditional models. Additionally, the NEO Plus series includes a faster slide-in installation for added convenience.
Which regional trends are influencing the bidets market, and which area dominates the industry?
North America was the largest region in the bidets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bidets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Bidets Market Report 2025 Offer?
The bidets market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A bidet is a bathroom fixture designed for personal hygiene, used to wash the genital and anal areas after using the toilet. Modern bidets feature adjustable water jets, heated seats, and other amenities for enhanced comfort and cleanliness. They can be standalone units or integrated into toilets, offering an eco-friendly alternative to toilet paper.
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