Big Data and Analytics Market Expected to Reach $195.68 billion in 2028

Overview and Scope
Big data and analytics is the use of certain advanced analytics techniques on big data or very large datasets to generate business insights. It begins with data collection with predefined templates and forms, followed by data maintenance, data processing, and data analysis.

Sizing and Forecast
The big data and analytics market size has grown rapidly in recent years. It will grow from $104.19 billion in 2023 to $118.55 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%.  The  growth in the historic period can be attributed to strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce and increased availability of mobile device.

The big data and analytics market size is expected to see rapid growth in the next few years. It will grow to $195.68 billion in 2028 at a compound annual growth rate (CAGR) of 13.3%.  The growth in the forecast period can be attributed to increasing smart cities, internet of things (iot), favorable government initiatives, increase in internet penetration, increasing adoption of 5g networks and the covid-19 pandemic . Major trends in the forecast period include integrating artificial intelligence (ai) in offerings in order to improve efficiency and offer better business insights, offering convenient solutions like big data as a service in order to lower upfront costs for companies, focusing on establishing collaborations with research institutions and established companies for the development of innovative and efficient technologies, invest in edge computing solutions to offer reduced latency, faster processing, greater security, scalability, and reliability for customers, offer hybrid cloud solutions for greater interoperability, management, and scalability of data, leverage xops solutions to increase reliability, reusability, and repeatability while reducing duplication of technology, invest in blockchain platforms to provide enhanced data quality, better data security, and other fraud prevention services to customers and invest in new startups to support the development of big data analytics..

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Segmentation & Regional Insights

The big data and analytics market covered in this report is segmented –

1) By Analytics Tools: Dashboard & Data Visualization, Self-Service Tools, Data Mining & Warehousing, Reporting , Other Analytics Tools

2) By Deployment Mode: On-Premise, Cloud

3) By Application: Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics , Transportation Analytics, Other Applications

4) By End Use Industry: BFSI, Retail, Manufacturing, IT and Telecom, Government, Healthcare, Utility, Other End Use Industries

Asia-Pacific was the largest region in the big data and analytics market in 2023. North America was the second largest region in the global big data and analytics market analysis. The regions covered in the big data and analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
The growing investments in business intelligence, data analytics tools by major companies, and increasingly adopting different styles of analytics to resolve their business imperatives and personalize the service or product according to the customers’ aspirations boosts the growth of the big data and analytics market. For instance, CostCo., a major retailer that collects its customer’s data on purchases to provide personalized service was able to warn its customers who bought stone fruits to warn them of possible contamination using the analytics software instead of sending a blanket message to everyone. This increasing need to personalize the service to cater to the customers compels businesses to invest in data analytics tools, thereby increasing demand for the big data and analytics market.

Key Industry Players
Major companies operating in the big data and analytics market report are Microsoft, Oracle Corporation, SAP SE, IBM Corporation, Salesforce, SAS Institute Inc., Amazon Web Services, Qlik, Cisco Systems, Accenture Analytics, Plaxonic, Eoitek, Sam Technology, WakeData, Teradata, Keyrus, Orange Business Services, Claranet, InterSystems, Unity, Maxilect, Burning Buttons LLC, Exceed Team, Inostudio, Inventale, Hewlett Packard Enterprise, Data USA, Palantir Technologies Inc., Guavus Inc., Dell Inc., Splunk Inc., Cloudera Inc., International Business Machines Corporation (IBM), Fair Isaac Corporation, TIBCO Software Inc., QlikTech, Tableau Software, Indicum Technology, TAIL DMP, Precifica, WebRadar, Deep Data Science, PwC, Oracle Saudi Arabia, Experion Technologies, Clariba Consulting, Nice Software Solutions, Sigma Data Systems, Hyperlink InfoSystem, Orbitbeam, MobiDev, Microsoft Azure, Google Cloud Platform, Conversion Science, Elucidate

The big data and analytics market report table of contents includes:
1. Executive Summary
2. Big Data and Analytics Market Characteristics
3. Big Data and Analytics Market Trends And Strategies
4. Big Data and Analytics Market – Macro Economic Scenario
5. Global Big Data and Analytics Market Size and Growth
………………………………
32. Global Big Data and Analytics Market Competitive Benchmarking
33. Global Big Data and Analytics Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Big Data and Analytics Market
35. Big Data and Analytics Market Future Outlook and Potential Analysis
36. Appendix

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