The Template Global Market Report 2023 by The Business Research Company, provides billboard and outdoor advertising market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-yearforecast period – 2023-2032.
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According to The Business Research Company’s Template Global Market Report 2023, the market size will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global billboard and outdoor advertising is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%.The increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers.
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The billboard and outdoor advertising market is segmented:
1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
The expansion of programmatic media buying is a growing trend in the field of digital out-of-home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This method employs data insights and algorithms to display the appropriate advertisements to the appropriate person at the appropriate time and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the ‘unknown delta’—the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction.
The billboard and outdoor advertising market report table of contents includes:
1. Executive Summary
2. Billboard And Outdoor Advertising Market Characteristics
3. Billboard And Outdoor Advertising Market Trends And Strategies
4. Billboard And Outdoor Advertising Market – Macro Economic Scenario
5. COVID-19 Impact On Billboard And Outdoor Advertising Market
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26. Africa Billboard And Outdoor Advertising Market
27. Billboard And Outdoor Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market
29. Billboard And Outdoor Advertising Market Future Outlook and Potential Analysis
30. Appendix
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