Blended learning is an educational approach that combines traditional face-to-face instruction with online digital learning activities and resources. This learning model allows students to engage in a mix of in-person classroom sessions and online learning experiences, creating a hybrid learning environment that integrates the benefits of both traditional and digital learning methods.
Sizing and Forecast
The blended learning market size has grown rapidly in recent years. It will grow from $22.05 billion in 2023 to $24.83 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth in the historic period can be attributed to internet accessibility, educational policy funding, demand for flexible learning options, corporate training for lifelong learning, and innovations in educational software and research.
The blended learning market size is expected to see rapid growth in the next few years. It will grow to $40.47 billion in 2028 at a compound annual growth rate (CAGR) of 13.0%. The growth in the forecast period can be attributed to technological advancements, government policies and funding, changing educational demands, cost-effectiveness, and workforce development needs. Major trends in the forecast period include increased adoption in K–12 education, corporate training and development, advancements in EdTech solutions, the rise of microlearning, and mobile learning.
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Segmentation & Regional Insights
The blended learning market covered in this report is segmented –
1) By Type: Hardware, Content, System, Solutions
2) By Method Of Delivery: Enriched Virtual Model, Face-To-Face Driver Model, Flex Model, Flipped Model, Online Driver Model, Rotation Model
3) By Application: Pre-Primary School, Primary School, Middle School, High School
North America was the largest region in the blended learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blended learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising trend of online learning is expected to propel the growth of the blended learning market going forward. Online learning is an educational process that takes place over the Internet. The trend toward online learning is growing due to its flexibility, accessibility, and ability to cater to diverse learning needs and schedules. Online education supports blended learning by providing a flexible and accessible platform for delivering educational content, engaging students in interactive learning activities, and facilitating communication and collaboration between teachers and students. For instance, in January 2022, according to the World Economic Forum, a Switzerland-based non-governmental organization, more than 92 million new learners registered for Coursera’s online courses in 2021, up from 71 million in 2020, marking a 29.6% increase. Regionally, the Asia Pacific saw the largest student presence on this platform, with 28 million new online learners enrolling in 68 million courses, followed by North America, Europe, and Latin America. Therefore, the rising trend of online learning is driving the growth of the blended learning market.
Key Industry Players
Major companies operating in the blended learning market are 2U Inc., Blackboard Inc., Udemy Inc., Coursera Inc., Articulate 360, Pluralsight LLC, D2L (Desire2Learn), Skillshare, Docebo Inc., Udacity Inc., Moodle, Absorb LMS, Teachable, Thinkific, Khan Academy, FutureLearn, LearnUpon, Knewton, Schoology, iSpring Solutions, TalentLMS, LearnWorlds, LinkedIn Learning, Google Classroom, Bridge, Mindflash LMS
The blended learning market report table of contents includes:
1. Executive Summary
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