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What are the recent trends in market size and growth for the blueberries market?
The blueberries market size has grown strongly in recent years. It will grow from $9.25 billion in 2024 to $9.82 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to growing consumer awareness of health benefits, the expansion of blueberry cultivation areas, increasing demand from the food processing industry, the rise of blueberry-containing products, and the and the growing popularity of blueberry-based desserts.
The blueberries market size is expected to see strong growth in the next few years. It will grow to $12.38 billion in 2029 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to shift towards sustainable farming practices, changing dietary preferences towards plant-based foods, regulatory changes impacting production and distribution, integration of blueberries into functional foods and beverages, climate change affecting cultivation patterns. Major trends in the forecast period include increasing focus on value-added blueberry products, emergence of premium blueberry varieties, adoption of blockchain technology for supply chain transparency, customization of blueberry products for specific consumer demographics, collaboration between growers and chefs for culinary innovation.
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How have varous drivers impacted the growth of the blueberries market?
The increasing consumption of healthy beverages is expected to propel the growth of the blueberries market going forward. Healthy beverages provide beneficial nutrients and contribute to overall health and well-being. Blueberries are often used as ingredients in healthy beverages such as smoothies, juices, and teas due to their nutritional value and antioxidant properties. For instance, in August 2023, according to the Agriculture and Agri Food Canada, a Canada-based government department, in India, the health and wellness beverage market is projected to reach approximately $5.9 billion by 2026, up from about $3.2 billion in 2022. This represents a compound annual growth rate (CAGR) of 16.7%. Therefore, the increasing consumption of healthy beverages drives the blueberries market.
What are the primary segments of the blueberries market?
The blueberries market covered in this report is segmented –
1) By Type: Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Other Types
2) By Distribution Channel: Super Markets, Convenience Stores, Online Channels, Other Distribution Channels
3) By End-User: Business To Business (B2B), Sauces And Dressings, Bakery And Confectionery, Snacks And Savory Products, Ice Creams, Beverages, Other End-Users
Subsegments:
1) By Frozen Blueberry: Individually Quick Frozen (Iqf) Blueberries, Bulk Frozen Blueberries, Organic Frozen Blueberries
2) By Dried Blueberry: Dehydrated Blueberries, Freeze-Dried Blueberries, Sun-Dried Blueberries
3) By Blueberry Juice Concentrate: Organic Blueberry Juice Concentrate, Conventional Blueberry Juice Concentrate
4) By Blueberry Puree: Organic Blueberry Puree, Conventional Blueberry Puree, Smoothie-Grade Blueberry Puree
5) By Other Types: Canned Blueberries, Blueberry Extract, Blueberry Powder
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Which firms are leading the blueberries market?
Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll’s Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals
How will industry trends affect the trajectory of the blueberries market?
Major companies operating in the blueberry market are innovating value-added and high-quality cultivars with enhanced flavor profiles such as premium blueberry varieties, to develop highly productive blueberries to capture value and differentiate themselves in a competitive market landscape. Premium blueberry varieties are distinguished by their superior quality, taste, and characteristics, often commanding higher prices in the market due to their exceptional attributes. For instance, in February 2024, Inka’s Berries, a Peru-based fresh blueberry development and production company, launched the Abril Blue+ and Alessia Blue+ varieties. This launch boasts robustness, resilience, exceptional flavor, a long post-harvest shelf life, large caliber, and sweetness. Their introduction showcases Inka’s Berries’ commitment to innovation, addressing market demands, and tackling climate change challenges, thus potentially reshaping the blueberry market with enhanced productivity, quality, and climate resilience.
Which geographic trends are shaping the blueberries market, and which region has the highest market share?
North America was the largest region in the blueberries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Blueberries Market Report 2025 Offer?
The blueberries market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Blueberries are small, round, purple-blue fruits that grow on shrubs of the genus Vaccinium, known for their sweet-tart flavor and high nutritional value. These are used in a variety of culinary applications, including smoothies, baked goods, jams, and salads, or eaten fresh as a nutritious snack.
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