How much is the body lotions market worth, and how is it expected to expand?
The body lotions market size has grown rapidly in recent years. It will grow from $78.94 billion in 2024 to $88.12 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to increasing awareness of the importance of skin care, rising disposable incomes, effective marketing and advertising campaigns, aging population, beauty and cosmetic industry growth.
The body lotions market size is expected to see rapid growth in the next few years. It will grow to $138.69 billion in 2029 at a compound annual growth rate (CAGR) of 12.0%. The growth in the forecast period can be attributed to changing lifestyles, rising health and wellness trends, customization and personalization, e-commerce growth, men’s skincare. Major trends in the forecast period include clean beauty products, advanced formulations, inclusivity and diversity, cbd-infused products, development of multifunctional body lotions.
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Which industry factors have accelerated the body lotions market’s expansion?
Rapid growth in the millennial population is expected to drive the body lotions market. According to Cosmetics Europe, the cosmetics and personal care businesses add at least €29 billion (USD 33.14 billion) to the European economy each year, and the number of individuals using cosmetics products is rapidly expanding, surpassing 500 million in Europe. By 2025, millennials are expected to constitute nearly three-quarters of the global workforce. As millennials will represent a large part of the global workforce and play a major role in driving the current economy, their preferences and shopping habits will be an important driving factor for the lotion market.
What are the primary segments of the body lotions market?
The body lotions market covered in this report is segmented –
1) By Type: Dry Skin Body Lotion, Oily Skin Body Lotion, Normal Skin Body Lotion, Other Types
2) By Application: Men, Women, Baby
3) By Channel: Direct Sales, Distributor
Subsegments:
1) By Dry Skin Body Lotion: Hydrating Body Lotion, Repairing Body Lotion, Intensive Moisturizing Body Lotion
2) By Oily Skin Body Lotion: Oil-Free Body Lotion, Mattifying Body Lotion, Non-Comedogenic Body Lotion
3) By Normal Skin Body Lotion: Lightweight Moisturizing Body Lotion, Daily Nourishing Body Lotion
4) By Other Types: Sensitive Skin Body Lotion, Anti-Aging Body Lotion, Sunscreen Body Lotion
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Which firms are leading the body lotions market?
Major companies operating in the body lotions market include Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L’Oréal SA, Unilever plc, Beiersdorf AG, Colgate-Palmolive Company, Estée Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline
Which market trends are set to define the future of the body lotions market?
Major companies operating in the body lotion market are developing innovative products, such as Body Lotion Concentrate, to enhance moisturizing effectiveness, cater to diverse skin types, and provide consumers with more convenient and concentrated hydration solutions. Body Lotion Concentrate refers to a highly concentrated formulation of body lotion designed to deliver intense hydration and nourishment to the skin. For instance, in August 2024, Natura & Co., a Brazil-based cosmetics company, introduced the Ekos Castanha Body Lotion Concentrate, the world’s first body lotion concentrate that combines a 30 ml concentrate with water to create a nourishing lotion. Formulated with 95% natural ingredients, including Brazil nut oil, it provides hydration for up to 24 hours while effectively combating dryness. The product emphasizes sustainability, utilizing 81% less plastic than traditional refills and packaging made from 100% plastic sourced from Amazonian rivers.
Which geographic trends are shaping the body lotions market, and which region has the highest market share?
Asia-Pacific was the largest region in the body lotion market in 2023. North America was the second-largest region in the body lotions market. The regions covered in the body lotions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Body Lotions Market Report 2025 Offer?
The body lotions market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Body lotions are smooth liquid preparations designed to be applied to the skin for medicinal, cosmetic, or protective purposes. For example, sunscreens are a substance that protects from the sun’s ultraviolet (UV) radiation and thus helps against sunburns.
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