Future of Bot Mitigation Market Growth: Drivers, Trends, and Market Size Projections (2025-2034)

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What are the key drivers behind the bot mitigation market’s growth in recent years?

The rise in the threat of phishing and malware is expected to propel the growth of the bot mitigation market going forward. Phishing refers to the practice of sending false emails or messages to people in an attempt to fool them into disclosing personal information. Malware refers to programs designed to break into networks, steal data, interfere with services, or obtain illegal access to IT systems. The threat of phishing and malware is rising due to increasing digital interconnectedness, the sophistication of cybercriminals, and vulnerabilities in technology infrastructures. Bot mitigation helps prevent phishing and malware attacks by identifying and blocking automated bot traffic that is often used to distribute malicious links and payloads, safeguarding users from deceptive tactics and potential compromises of sensitive information. For instance, in December 2022, according to the Anti-Phishing Working Group (APWG), a US-based industry association, the third quarter of 2022 witnessed 12.7 million phishing attacks, an increase from the 10.97 million attacks in the second quarter. Therefore, the rise in the threat of phishing and malware is driving the growth of the bot mitigation market.

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How does the future projection of the bot mitigation market size compare to its historical growth?

The bot mitigation market size has grown exponentially in recent years. It will grow from $0.72 billion in 2024 to $0.9 billion in 2025 at a compound annual growth rate (CAGR) of 25.1%. The growth in the historic period can be attributed to the rise of automated attacks, web application vulnerabilities, account takeover attacks, e-commerce fraud, ad fraud, and distributed denial of service (DDoS) attacks.

The bot mitigation market size is expected to see exponential growth in the next few years. It will grow to $2.19 billion in 2029 at a compound annual growth rate (CAGR) of 24.8%. The growth in the forecast period can be attributed to increasing bot sophistication, growth of IoT botnets, expansion of cloud-based Attacks, emerging threat landscape, increased automation in cyberattacks, and integration with security orchestration platforms. Major trends in the forecast period include enhanced bot detection techniques, focus on zero trust architecture, expansion of cloud-native bot mitigation, behavioral biometrics for bot identification, and the rise of AI-powered bot attacks.

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Which key players are shaping the future of the bot mitigation market?

Major companies operating in the bot mitigation market report are Cisco Systems Inc.; Broadcom Inc.; Palo Alto Networks Inc.; Fortinet Inc.; Akamai Technologies Inc.; Citrix Systems Inc.; Cequence Security Inc.; F5 Networks Inc.; Check Point Software Technologies Ltd.; Trend Micro Inc.; CrowdStrike Holdings Inc.; Proofpoint Inc.; Zscaler Inc.; Cloudflare Inc.; Netscout Systems Inc.; Forcepoint LLC; Fastly Inc.; Barracuda Networks Inc.; Radware Ltd.; Imperva Inc.; White Ops Inc.; Sophos Group Plc; DataDome SAS; Netacea Ltd; Reblaze Technologies Ltd.

What trends will propel the growth and evolution of the bot mitigation market?

Major companies operating in the bot mitigation market are focusing on developing innovative products such as advanced bot defense platforms, to boost their revenues in the market. An advanced bot defense platform is a cybersecurity solution designed to protect websites and web applications from malicious traffic and misuse by bots, which can perform harmful activities such as credential theft and content scraping. For instance, in December 2023, Kasada, an Australian-based developer of cybersecurity software solutions, launched an advanced bot defense platform that provides evolving protection and attack insights. This platform is designed to address the limitations of traditional bot detection systems, which have been rendered ineffective at defending against modern bot attacks and online fraud, including account takeover. The platform’s defense system is randomized across its architecture, making it arduous and expensive for attackers to attempt bypassing the solution. Kasada’s platform is designed to be invisible to customers, providing quick and effective protection that does not affect the user experience.

Which regions are expected to become dominant players in the bot mitigation market?

North America was the largest region in the bot mitigation market in 2024. The regions covered in the bot mitigation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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What are the emerging key segments in the bot mitigation market, and how are they evolving?

The bot mitigation market covered in this report is segmented –

1) By Component: Standalone, Services

2) By Security Type: Web, Mobile, Application Programming Interface

3) By Deployment Mode: Cloud, On-Premises

4) By Enterprise Size: Large, Small And Medium

5) By End User: Retail And E-Commerce, Banking, Financial Services, And Insurance (BFSI), Information Technology And Telecommunication, Media And Entertainment, Defense And Security, Travel And Tourism, Healthcare, Energy And Utilities, Automotive And Aviation

Subsegments:

1) By Standalone: On-Premise Bot Mitigation Solutions, Cloud-Based Bot Mitigation Solutions

2) By Services: Professional Services, Managed Services

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How is the bot mitigation market defined, and what are its core characteristics?

Bot mitigation refers to the strategies and techniques employed to identify, prevent, and mitigate the impact of malicious bots on websites, applications, and online services. It involves using specialized software, algorithms, and security protocols to identify and distinguish between human users and bots. Bot mitigation aims to protect the integrity, security, and performance of digital platforms by minimizing the disruptive effects of automated bot traffic and maintaining a positive user experience for legitimate users.

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