How big is the bridal gowns market today, and what are its future growth expectations?
The bridal gowns market size has grown strongly in recent years. It will grow from $43.7 billion in 2024 to $47.41 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to cultural traditions, industrial revolution, rise of fashion magazines, Hollywood influence, post-war bridal boom.
The bridal gowns market size is expected to see strong growth in the next few years. It will grow to $62.14 billion in 2029 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to sustainable fashion movement, digitalization of shopping experience, influencer marketing, increasing demand for inclusive sizing options, growth of destination weddings. Major trends in the forecast period include incorporation of technology such as smart fabrics, rise of minimalist designs, fusion of traditional and modern elements, virtual try-on experiences, eco-friendly bridal gowns.
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What have been the primary factors driving the bridal gowns market’s growth?
The increasing growth of e-commerce is expected to propel the growth of the bridal gown market going forward. E-commerce growth refers to the increasing volume of online transactions and sales, driven by advancements in technology and changing consumer behaviors. Increasing e-commerce growth can be achieved by enhancing the user experience through website optimization and personalized marketing strategies. Bridal gowns boost e-commerce growth by tapping into a niche market, allowing for customizations and online fittings that attract brides looking for convenience and unique styles. For instance, in November 2023, according to the International Trade Administration, a US-based government agency, by 2025, UK eCommerce revenues are projected to grow at an annual average rate of 12.6%, reaching $285.60 billion, up from 36.3% of the overall retail industry in January 2021. Therefore, increasing the growth of e-commerce is driving the growth of the bridal gown market.
What are the key segments within the bridal gowns market?
The bridal gowns market covered in this report is segmented –
1) By Type: Mermaid-Style Dresses, Ball Gowns, A-line Dresses, Trumpet Dresses, Tea-length Wedding Dresses, Sheath Wedding Dresses
2) By Category: Readymade, Customized
3) By Distribution Channel: Online, Offline
4) By Application: Wedding Dress Renting service, Wedding Consultant, Photographic Studio, Personal Purchase, Other Applications
Subsegments:
1) By Mermaid-Style Dresses: Strapless Mermaid, Off-The-Shoulder Mermaid, Long Sleeve Mermaid, Lace Mermaid
2) By Ball Gowns: Traditional Ball Gown, Modern Ball Gown, Off-The-Shoulder Ball Gown, Beaded Ball Gown
3) By A-Line Dresses: Classic A-Line, Vintage A-Line, Lace A-Line, High-Low A-Line
4) By Trumpet Dresses: Lace Trumpet, Satin Trumpet, Strapless Trumpet, Off-The-Shoulder Trumpet
5) By Tea-Length Wedding Dresses: Vintage Tea-Length, Modern Tea-Length, Lace Tea-Length, Swing Tea-Length
6) By Sheath Wedding Dresses: Classic Sheath, Lace Sheath, Spaghetti Strap Sheath, Long Sleeve Sheath
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Which key players are shaping the bridal gowns market?
Major companies operating in the bridal gowns market are Louis Vuitton, Macy’s Inc., Harrods Limited, Maggie Sottero Designs LLC, Pronovias Fashion Group, Vera Wang, Rosa Clara, Elie Saab France, Alfred Angelo Inc., Marchesa, Impression Bridal, Kleinfeld Bridal Corp., Justin Alexander Limited, Pepe Botella, Monique Lhuillier, Oscar De La Renta, JLM Couture Inc., Paloma Blanca, Mon Cheri Bridals, Moonlight Bridal Design Inc, Yumi Katsura International Co. Ltd, Atelier Eme, Franc Sarabia, Yolancris, Madeline Gardner New York, Naeem Khan, Carolina Herrera, De La Cierva & Nicolás, Lee Seung Jin, Guangdong Famory (Group) Co. Ltd., Jinchao
How will emerging trends drive the bridal gowns market throughout the forecast period?
Major companies operating in the bridal gowns market are focused on introducing innovative solutions, such as eco-minded bridal collections, to gain a competitive edge in the market. Eco-minded bridal collections refer to wedding dress lines that prioritize sustainability, ethical production, and the use of eco-friendly materials. For instance, in March 2023, David’s Bridal Inc., a US-based clothing brand that specializes in wedding dresses, launched REIMAGINE by DB Studio, their first-ever eco-minded collection of gowns made from effortlessly chic recycled fabrics. The REIMAGINE by DB Studio line is meticulously developed to elicit long-lasting recollections while lowering the environmental effect for the sustainably modern bride, as part of an ongoing goal to deliver the new luxury to all clients. The collection, which ranges in price from $299 to $599, features unique designs that highlight this season’s essential looks and trends, such as dramatic necklines, elaborate back detailing, adaptable sleeve options, contemporary interpretations of the traditional lace appearance, and more.
How do regional factors impact the bridal gowns market, and which region is the largest contributor?
Asia-Pacific was the largest region in the bridal gowns market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal gowns market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Bridal Gowns Market Report 2025 Offer?
The bridal gowns market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Bridal gowns, also known as wedding gowns, refer to exquisitely designed dresses worn by brides on their wedding day. These are the key elements of the wedding ceremony that often showcase intricate craftsmanship, fabrics, and elegant silhouettes tailored to reflect the bride’s style and complement the overall wedding theme.
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