Overview and Scope
Bridal wear refers to clothing and accessories that encompass the range of special dresses worn by brides on their wedding day. These garments are carefully selected to reflect the bride’s personality, style, cultural traditions, and the overall theme of the wedding.
Sizing and Forecast
The bridal wear market size has grown strongly in recent years. It will grow from $62.2 billion in 2023 to $65.6 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to cultural traditions and customs, economic prosperity and disposable income, fashion trends and influences, social expectations and norms, rise of bridal magazines and media.
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Segmentation & Regional Insights
The bridal wear market covered in this report is segmented –
1) By Product: Gown, Traditional Wear
2) By Distribution Channel: Offline, Online
3) By Application: Wedding Dress Renting Service, Wedding Consultant, Photographic Studio, Personal Purchase
North America was the largest region in the bridal wear market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal wear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The rising number of weddings is expected to propel the growth of the bridal wear market going forward. A wedding is a ceremony or celebration of marriage where two people are united in matrimony, and it involves various traditions, customs, and rituals that vary across cultures, religions, and social classes. The increasing demand for bridal wear is closely linked to the rising number of weddings, as bridal garments and related jewelry and accessories are central to the ceremony, symbolizing tradition, style, and personal expression for marrying couples. For instance, in 2022, according to data from the National Center for Health Statistics (NCHS), a US-based government agency, the number of marriages in the U.S. surged from 1,676,911 in 2020 to 1,985,072 in 2021, while the marriage rate climbed from 5.1 marriages per 1,000 to 6.0. Therefore, the rising number of weddings is driving the growth of the bridal wear market.
Key Industry Players
Major players in the bridal wear market are Louis Vuitton Malletier, Macy’s Inc., Hennes & Mauritz AB, Gianni Versace Srl (Capri Holdings Limited), ASOS PLC, Giorgio Armani SpA, Express Inc., Harrods Limited, Pronovias Fashion Group, Vera Wang, Dorothy Perkins, Elie Saab France, Zuhair Murad, Alfred Angelo Inc., Justin Alexander Limited, Temperley London, Watters Designs Inc., Monique Lhuillier Inc., Oscar de la Renta, JLM Couture Inc., Betsy & Adam, Paloma Blanca, Winnie Couture Inc., Naeem Khan Ltd., Moonlight Bridal Design Inc, Sophia Tolli, Theia Couture, Yumi Katsura International Co. Ltd., and Madeline Gardner New York.
The bridal wear market report table of contents includes:
1. Executive Summary
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