How large is the browser games market, and what is its growth trajectory?
The browser games market size has grown steadily in recent years. It will grow from $7.73 billion in 2024 to $8 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to in-game purchases and freemiums, live streamers and gaming influencers, and a rise in disposable income.
The browser games market size is expected to see steady growth in the next few years. It will grow to $9.03 billion in 2029 at a compound annual growth rate (CAGR) of 3.1%. The growth in the forecast period can be attributed to increasing use of the internet, cross-platform publishing and play, technological advances, rising penetration of 5g, and increasing gamers involvement due to COVID-19. Major trends in the forecast period include integrating AR and VR technologies in games, focusing on in-game advertising to boost revenues, focusing on being independent rather than depending on publishing houses and digital distribution platforms for market exposure, providing free access to games with certain main features in paid versions, adopting new age technologies to improve product portfolios, and providing in-game incentives in exchange for sharing the content on social media.
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What are the key forces behind the browser games market’s growth in recent years?
The rapid increase in the number of active gamers across the world is driving the browser games market. The number of active gamers across the world is increasing due to the increase in gaming devices, internet penetration, technological advancements, and the popularity of online games. The rise in number of active gamers will create a huge demand for browser games as they are online games and mostly played for free, providing entertainment. For instance, in August 2024, according to Uswitch, a UK based price commission organization, the number of online gamers in the UK is expected to rise to 11.56 million in 2027 (+6.64% from 10.84 million in 2023). Therefore, the rapid increase in the number of active gamers across the world is expected to drive the growth of the browser games market.
What are the major segments of the browser games market?
The browser games market covered in this report is segmented –
1) By Type: Mobile Games, Pay-To-Play Games, Free-To-Play Games, Pay-In-Play Games
2) By Operating System: iPhone operating System (IOS), Android, Windows
3) By End User: Smartphone And Tablet, Personal Computer (PC), Television (TV), Other End-Users
Subsegments:
1) By Mobile Games: Casual Games, Strategy Games, Action Or Adventure Games, Puzzle Games
2) By Pay-To-Play Games: Subscription-Based Games, One-Time Purchase Games, Premium Game Packages
3) By Free-To-Play Games: Ad-Supported Games, Freemium Games (With In-App Purchases), Social Games
4) By Pay-In-Play Games: Microtransaction-Based Games, Games With Optional Paid Upgrades Or Features, Games With Season Passes Or DLC (Downloadable Content)
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Which companies dominate the browser games market?
Major companies operating in the browser games market include King Digital Entertainment, Gameforge, InnoGames GmbH, Zynga Inc., Bigpoint GmbH, Kongregate (A MTG Company), Atrix Entertainment, Goodgame Studios (Stillfront Group), Travian Games GmbH, Arkadium Inc., Tencent Holdings Ltd, NetEase, YY, 37 interactive, Perfect World, Elex IGG and Alpha Group., Elex Technology Co. Ltd., Happy Elements Technology (Beijing) Limited, Shanghai Everstar Online Entertainment Co. Ltd, Electronic Arts Games India Private Limited, 99Games, Apar Games, PUBG Corporation, Griptonite Games India Private Limited, Game Freak Inc., Square Enix Holdings Co. Ltd., KLab Co. Ltd., Aiming Inc., Playrix, Mail.Ru Group, Playkot, Pixonic, Valve Corporation, Bethesda Softworks, Sega, Koei Tecmo Game, Daedalic Entertainment, Headup Game Codemasters, Software Company Limited, Unity Technologis, JnJ Mobile, Otoy, CasinoRPG., LevelUP, Playdom, OKAM Studio, Hoplon, Aquiris Game Studio, Behold Studios, Space Rhino Game, Bamtang Game, Squad, Wixel Studios, Nezal Entertainment, Tahadi Games, Game Power 7, Gameguise, Cloudgam.es, Quirkat, Tamatem, Babil Games, Celestial Games, Kuluya, Maliyo Games, Gamsole, RuneStorm
What major trends will shape the browser games market during the forecast period?
Major companies operating in the browser games market are increasing their focus on introducing innovative games, such as mobile browser games, to gain a competitive edge in the market. Mobile browser games are games that can be played directly within a mobile web browser without the need for downloading or installing a separate application. For instance, in September 2023, Nintendo of America Inc., a US-based computer game developer, launched the Pikmin Finder, the newest AR application. Pikmin Finder is an innovative augmented reality (AR) game designed exclusively for mobile devices through a web browser. Using the device’s camera, the game seamlessly integrates AR Pikmin into the player’s real-world surroundings. This unique addition to the Pikmin franchise provides an exciting and interactive experience, allowing players to engage with their favorite Pikmin characters in a whole new way.
What are the key regional dynamics of the browser games market, and which region leads in market share?
The countries covered in the browser games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain
What Does The Browser Games Market Report 2025 Offer?
The browser games market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Browser games refer to online games that can be played directly in a web browser without the need for downloads or installations. They are used to provide quick, accessible entertainment, often featuring multiplayer options and a variety of genres.
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