The recent analytical report published by Markntel Advisors (a leading consulting, data analytics, and market research firm), Buy Now Pay Later Market size, share, analysis future and forecast 2030 comprises a detailed study of critical and major aspects of market dynamics, i.e. market trends, size, forecasts, growth factors, challenges, and competitor landscape. The research company provides an extensive range of strategic reports on diverse industry verticals to substantial and varied client bases, including multinational corporations, financial institutions, governments, and individuals, among others.
Detail Overview of Buy Now Pay Later Industry Size (2025-2030):
According to the latest report, the Global Buy Now Pay Later Market size was valued at around USD 14.88 billion in 2024 and is projected to reach around USD 31.71 billion by 2030. Along with this, the market is anticipated to grow at a CAGR of around 16.15% from 2025 to 2030. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data.
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Buy Now Pay Later Market Coverage:
- Historic Period: 2020-23
- Base year: 2024
- Forecast Years: 2025-2030
- Risk & Swot Analysis
- Growth parameters influence Buy Now Pay Later market dynamics
Market Dynamics:
Trend-
Rising Digitalization in Business-to-Business Payments: Businesses in various industries are eagerly integrating the buy now pay later option on their websites in order to capitalize on benefits such as the ability to generate a high volume of sales leads through increased traffic on the e-commerce platform. Therefore, the integration of buy now pays later as an alternative is estimated to offer lucrative opportunities for driving the revenue growth of businesses by offering customers flexible payment options & attracting payback discounts and other offerings, including loyalty programs, etc. Further, realizing the benefits of buy now pay later adoption, several online selling merchants have engaged with the service providers to generate sales leads.
- In 2021, Bonsai announced a partnership with Afterpay to allow Bonsai customers to purchase products directly within BuzzFeed content via Bonsai & pay for their purchase in four interest-free installments with Afterpay.
Moreover, the rising business-to-business partnerships to cater to the emerging consumer demand for digitalized payment alternatives keeping in view the merchants’ interest, are anticipated to boost the revenue growth of buy now pay later service providers in the coming years.
Market Advancement:
- Zip Co. Limitedannounced a partnership with Swappa, the online marketplace for use tech, to provide Swappa customers with flexible payout alternatives & drive sales leads.
Notable Buy Now Pay Later Market Players – Business Description, Product Portfolio, Strategic Alliances or Partnerships, Developments and Financial Details
- Klarna
- Afterpay
- Affirm Inc.
- Laybuy Group Holdings Limited
- PayPal Holding Inc.
- Kredivo
- Zip Co. Ltd.
- Splitit
- Sezzel
- Amazon
- Flipkart
- Scalapay S.R.L.
- Perpay Inc.
- Paytm
- PayI8r
- Others
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Segmentation of Buy Now Pay Later Market:
- By Sales Channel (Online, Point of Sales)
- By Application (Healthcare, Clothing & Accessories, Media & Entertainment, Travel & Leisure Consumer Electronics, Others (automotive, retail, etc.))
- By End User Age Group (18-34, 35-54, 55 & Above)
- By Region (North America, South America, Europe, Asia-Pacific, Middle East, and Africa)
Online Sales to Capture a Significant Share in the Global Buy Now Pay Later Market
Based on the sales channel, the market is divided into Online & Point of Sales. Of them, the rising penetration of internet subscribers & an increase in sedentary lifestyles has soared the global demand for doorstep delivery platforms for a range of products such as grocery, clothing, electronics, food deliveries, etc. However, merchants sometimes had trouble generating sales as consumers’ lower disposable incomes & less attractive discounts limited their sales. This encouraged merchants and retailers such as Klarna, Stripe, and Swappa, among others, to expand their payment alternatives by integrating buy now pay later services to attract millions of customers.
In addition, the merchants are increasingly investing in advertisements for their brands, including attractive offerings such as flexible payment alternatives & attractive discounts & rewards, which have notably contributed to the demand for BNPL services on online platforms.
North America to Dominate the Share of Global Buy Now Pay Later Market
Geographically, North America is anticipated to dominate the Global Buy Now Pay Later market during 2025-2030. High awareness among the individuals of the region about the range of financial offerings, owing to their deeper engagement in financial markets, has significantly increased the penetration of buy now pay later services in the region. Additionally, the BNPL service market in the region has a competitive environment, with many global financial service providers offering attractive portfolio offerings. Moreover, the gripping engagement of the individuals in the region towards gaming & entertainment activities has augmented the demand for gadgets, such as gaming consoles, play stations, etc., on the e-commerce platforms such as Amazon, eBay, etc.
Due to this, there has been an increasing trend of forming partnerships between the buy now pay later players & entertainment service providers across the region to offer consumers attractive discounts, rewards & subscriptions to their loyalty programs. Hence, these developments are anticipated to provide lucrative growth opportunities for the North American Buy Now Pay Later market in the forthcoming years.
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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
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