Overview and Scope
C2C e-commerce, or consumer-to-consumer e-commerce, refers to the purchase and sale of products or services by individual customers using online platforms or marketplaces. It enables peer-to-peer transactions by allowing people to participate as both buyers and sellers. C2C e-commerce aims to build a virtual marketplace where people may connect, trade, and exchange goods or services without the need for middleman businesses.
Sizing and Forecast
The C2C e-commerce market size has grown exponentially in recent years. It will grow from $2,003.69 billion in 2023 to $2490.06 billion in 2024 at a compound annual growth rate (CAGR) of 24.3%. The growth in the historic period can be attributed to increasing internet penetration and smartphone usage, rising trend of online shopping and digital transactions, growth of the sharing economy and peer-to-peer transactions, expansion of social media platforms facilitating C2C commerce, consumer preference for variety and unique products, convenience and accessibility of online marketplaces, emergence of trust-building mechanisms and user reviews.
The C2C e-commerce market size is expected to see exponential growth in the next few years. It will grow to $5983.83 billion in 2028 at a compound annual growth rate (CAGR) of 24.5%. The growth in the forecast period can be attributed to continuation of the shift towards online shopping habits, expansion of cross-border c2c transactions, adoption of mobile payment solutions and digital wallets, rising popularity of niche and artisanal products, growth of influencer marketing and social commerce, increasing focus on sustainability and second-hand goods, regulatory support and consumer protection measures. Major trends in the forecast period include rise of social commerce platforms, integration of user-generated content, growth in demand for niche marketplaces, development of secure payment gateways, collaboration between platforms and providers, expansion of cross-border trade, adoption of artificial intelligence, integration of sustainability practices.
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Segmentation & Regional Insights
The C2C e-commerce market covered in this report is segmented –
1) By Type: B2C Retailers, Classifieds
2) By Platform: Web-based, Mobile Application
3) By Application: Automotive, Beauty And Personal Care, Books And Stationery, Consumer Electronics, Clothing And Footwear, Home Décor And Electronics, Sports And Leisure, Travel And Tourism, Media And Entertainment, Information Technology (Software)
North America was the largest region in the C2C E-commerce market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the C2C E-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increasing adoption of online payment methods is expected to propel the growth of the C2C e-commerce market going forward. Online payment methods refer to a digital or electronic system that enables individuals and businesses to make and receive payments over the Internet. These payment methods are on the rise due to increasing mobile penetration and Internet availability, pandemic impact, and security enhancements. Online payment methods automate various aspects of the payment process, reducing manual intervention and streamlining operations for C2C e-commerce platforms. These methods also enable C2C e-commerce platforms to reach a global audience. For instance, in September 2023, according to reports published by Electronic Payments International, a UK-based payments company, in 2022, the total number of digital payments in the UK increased to 45.7 billion, representing an increase of 13% from 40.4 billion in 2021. Additionally, the number of contactless payments rose by 30% to 17 billion. Nearly a third of adults are registered for at least one mobile payment service. Therefore, the increasing adoption of online payment methods is driving the growth of the C2C e-commerce market.
Key Industry Players
Major companies operating in the C2C E-commerce market are Amazon.com Inc., JD.com Inc., Alibaba Group Holding Limited, PayPal Holdings Inc., Taobao, eBay Inc., Airbnb Inc., Flipkart Internet Private Limited, Shopify Inc., ASOS plc, Etsy Inc., OLX Inc., Squarespace Inc., Craigslist Inc., Fiverr International Ltd., Make My Trip Pvt. Ltd., BigCommerce Holdings Inc., Poshmark Inc., Depop Ltd., Shopee Pte. Ltd., Tradesy Inc., uBid Holdings Inc., Auctions.com LLC, Quikr India Private Ltd., WooCommerce
The c2c e-commerce market report table of contents includes:
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