Overview and Scope
Call tracking software refers to a tool used to monitor and analyze inbound phone calls, typically used in marketing and sales. It allows businesses to attribute phone call conversions to specific marketing campaigns or channels, providing insights into customer behavior and optimizing advertising efforts.
Sizing and Forecast
The call tracking software market size has grown rapidly in recent years. It will grow from $8 billion in 2023 to $8.84 billion in 2024 at a compound annual growth rate (CAGR) of 10.5%. The growth in the historic period can be attributed to a rise in digital marketing, a shift to performance-based marketing, integration with CRM systems, demand for real-time analytics, and increased focus on lead generation.
The call tracking software market size is expected to see rapid growth in the next few years. It will grow to $13.3 billion in 2028 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increasing emphasis on customer experience (CX) optimization, demand for data-driven decision-making, focus on ROI measurement, regulatory compliance requirements, and expansion of small and medium-sized enterprises (SMEs). Major trends in the forecast period include AI-powered analytics, multi-channel tracking, advanced call routing, voice recognition technology, and customization and personalization.
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Segmentation & Regional Insights
The call tracking software market covered in this report is segmented –
1) By Type: Inbound Call, Outbound Call
2) By Offering: Solution, Services
3) By Organization Size: Large Enterprises, Small Medium Enterprises
4) By Deployment: Cloud-Based, On-Premises
5) By Industry Vertical: Education, Information Technology (IT) And Telecommunications, Transportation, Government, Banking Financial Services And Insurance, Media And Entertainment, Automotive And Manufacturing, Energy And Utilities, Other Industry Verticals
Top 5 Major Players:
- Call Box,
- Invoca,
- CallRail,
- Marchex Inc.,
- CallSource Inc
North America was the largest region in the call tracking software market in 2023. The regions covered in the call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing smartphone usage is expected to propel the growth of the call-tracking software market going forward. A smartphone is a cellular device featuring operating systems, web browsing, and numerous applications. The increasing smartphone usage is driven by a combination of advancing technology, widespread internet access, and the growing integration of smartphones into daily life for communication, entertainment, and productivity. Call tracking software for smartphones enables businesses to monitor and analyze incoming calls to optimize marketing strategies and improve customer service. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increasing smartphone usage is driving the growth of the call-tracking software market going forward.
Key Industry Players
Major companies operating in the call tracking software market are Call Box, Invoca, CallRail, Marchex Inc., CallSource Inc., Infinity Tracking, CloudTalk, ResponseTap Ltd, CallTrackingMetrics LLC, CallHippo, Telmetrics, Jet Interactive, CallFire Inc., CallRoot, Agile CRM, Phonexa Holdings LLC, Ringba, Clixtell, Convirza, DialogTech, AddSource, Retreaver, WhatConverts, Caller Insight
The call tracking software market report table of contents includes:
1. Executive Summary
2. Call Tracking Software Market Characteristics
3. Call Tracking Software Market Trends And Strategies
4. Call Tracking Software Market – Macro Economic Scenario
5. Global Call Tracking Software Market Size and Growth
….
32. Global Call Tracking Software Market Competitive Benchmarking
33. Global Call Tracking Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Call Tracking Software Market
35. Call Tracking Software Market Future Outlook and Potential Analysis
36. Appendix
List of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
…..
Table 76: Call Box Financial Performance
Table 77: Invoca Financial Performance
Table 78: CallRail Financial Performance
Table 79: Marchex Inc. Financial Performance
Table 80: CallSource Inc. Financial Performance
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