The Captive Portal Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Captive Portal Global Market Report 2024, The captive portal market size is expected to see rapid growth in the next few years. It will grow to $1.68 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to guest access requirements, integration with identity providers, business and organizational changes, increased awareness of cybersecurity, globalization and remote work trends. Major trends in the forecast period include technological innovations, advancements in authentication methods, user experience improvements, device proliferation, technology upgrades, IoT device integration, blockchain for identity verification, advanced threat protection.
Increasing internet penetration is expected to propel the growth of the captive portal market going forward. Internet penetration refers to the portion of the population that has access to the Internet. Captive portals are used to manage internet penetration by offering free or subsidized internet access in areas where traditional fixed-line or mobile broadband is either unavailable or unaffordable. For instance, in September 2023, according to the International Telecommunication Union, a Switzerland-based United Nations agency for information and communication technologies, around 67% of the world’s population, or 5.4 billion people, are currently using the Internet, compared to 5.3 billion people (66% of the world’s population) in 2022. Therefore, increasing internet penetration is driving the captive portal market.
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The captive portal market covered in this report is segmented –
1) By Type: Vendor-Native Captive Portal, External Captive Portal
2) By Offering: Platform, Services
3) By Location: Indoor, Outdoor
4) By End-Use: Hospitality And Leisure, Travel And Transportation, Entertainment, Coworking Spaces, Internet Service Providers (ISPs), Shopping Malls And Retail Outlets, Other End-Users
Top Major Players:
Amazon.com Inc
Microsoft Corporation
Verizon Communication Inc.
Deutsche Telekom AG
AT&T Inc
North America was the largest region in the high-definition (HD) voice market in 2023.
Major companies operating in the captive portal market are focused on developing innovative products with advanced technological solutions, such as a cloud-based Wi-Fi platform with captive portal capability, to strengthen their position in the market. A cloud-based Wi-Fi platform with captive portal capability refers to a networking solution that operates in the cloud and provides Wi-Fi services while incorporating a captive portal feature. For instance, in May 2023, GlobalReach Technology, a UK-based wireless internet service provider, unveiled a cutting-edge cloud-based Wi-Fi platform, Trusted Wi-Fi, revolutionizing the rapid deployment of customized, large-scale Wi-Fi portal services. This platform is specifically crafted for managed service providers (MSPs) and broadband carriers, enabling swift launches of Wi-Fi services tailored for its clientele. Key features of Trusted Wi-Fi include a customizable captive portal with branding options, a variety of authentication methods, anonymized data capture, and robust analytics. The platform is designed to seamlessly integrate with Wi-Fi hardware from any vendor, offering comprehensive hardware support and management. The solution empowers businesses to administer thousands of enterprise-grade services efficiently through a unified dashboard, resulting in substantial cost savings and a streamlined time-to-market process.
The captive portal market report table of contents includes:
1. Executive Summary
2. Captive Portal Market Characteristics
3. Captive Portal Market Trends And Strategies
4. Captive Portal Market – Macro Economic Scenario
5. Global Captive Portal Market Size and Growth
..
32. Global Captive Portal Market Competitive Benchmarking
33. Global Captive Portal Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Captive Portal Market
35.Captive Portal Market Future Outlook and Potential Analysis
36. Appendix
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