Overview and Scope
A captive portal is a web page that controls access to a network by requiring users to authenticate or agree to terms before accessing the internet through a public Wi-Fi or other network. It is commonly used in public spaces like airports, hotels, coffee shops, and other venues to manage and secure internet access, ensuring that users comply with certain conditions or login requirements before using the network.
Sizing and Forecast
The captive portal market size has grown rapidly in recent years. It will grow from $0.88 billion in 2023 to $1.01 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to internet growth, security concerns, regulatory compliance, emergence of wi-fi networks, mobile device adoption.
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Segmentation & Regional Insights
The captive portal market covered in this report is segmented –
1) By Type: Vendor-Native Captive Portal, External Captive Portal
2) By Offering: Platform, Services
3) By Location: Indoor, Outdoor
4) By End-Use: Hospitality And Leisure, Travel And Transportation, Entertainment, Coworking Spaces, Internet Service Providers (ISPs), Shopping Malls And Retail Outlets, Other End-Users
North America was the largest region in the captive portal market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the captive portal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Increasing internet penetration is expected to propel the growth of the captive portal market going forward. Internet penetration refers to the portion of the population that has access to the Internet. Captive portals are used to manage internet penetration by offering free or subsidized internet access in areas where traditional fixed-line or mobile broadband is either unavailable or unaffordable. For instance, in September 2023, according to the International Telecommunication Union, a Switzerland-based United Nations agency for information and communication technologies, around 67% of the world’s population, or 5.4 billion people, are currently using the Internet, compared to 5.3 billion people (66% of the world’s population) in 2022. Therefore, increasing internet penetration is driving the captive portal market.
Key Industry Players
Major companies operating in the captive portal market report are Cisco Systems Inc., Juniper Networks Inc., Arista Networks Inc., Intelsat S.A., Aruba Networks, Extreme Networks Inc., NETGEAR Inc., Anuvu LLC, WatchGuard Technologies Inc., Boingo Wireless Inc., Grandstream Networks Inc., Satcom Direct Inc., Enea AB, Ray Corporation, Purple Wi-Fi Ltd., GlobalReach Technology Ltd., Skyfii Limited, Adentro Communications Inc., GoZone WiFi LLC, Nexnet Solutions GmbH, IronWifi Inc., Cloud4Wi Inc., Performance Network Inc., Cloudi-Fi, WifiGem Inc., Spotipo Inc.
The captive portal market report table of contents includes:
1. Executive Summary
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